History. The precursor to Kool-Aid Man, "the Pitcher Man", was created on July 10, 1954. Marvin Potts, an art director for a New York advertising agency, was hired by General Foods to create an image that would accompany the slogan "A 5-cent package makes two quarts".

Art director Marvin Potts created an early version of Kool-Aid's mascot, a smiling, singing pitcher originally called Pitcher Man, inspired by observing his son draw smiling faces on frosted windows. Early on, he was relegated to a supporting role, ceding the limelight to kids and moms, singing, or sometimes dancing.

According to my research, our hero is sometimes referred to as the “Kool-Aid Guy,” “Captain Kool-Aid,” “Frankie D. Kool-Aid,” or “Frankie D'Kool-Aid.” But, for all intents and purposes, he is most commonly known as the Kool-Aid Man…even though Frankie is indeed a cool name.

Oh yeah! ' You likely know the “Oh yeah!” tagline for Kool-Aid because the Kool-Aid Man says it every time he bursts through a wall - but you probably didn't know these 15 facts about the fruity drink.

"Drinking the Kool-Aid" is an expression used to refer to a person who believes in a possibly doomed or dangerous idea because of perceived potential high rewards. The phrase typically carries a negative connotation.

Yet perhaps the most unlikely hero to make the jump from drink mascot to Marvel action hero was everyone's favorite giant pitcher, the Kool-Aid Man!

Kool-Aid grew in popularity through the ensuing decades, its Brand swelling in popularity including commercials, comic books, and even a video game for the Brand's popular mascot: the Kool-Aid Man. Beyond the product and its appealing price point, the success of the Kool-Aid Brand is one of consistency.

Why would Kool-Aid be targeting Hispanics? Because that ethnic group, along with African Americans, are the largest consumers of not only Kool-Aid but all fruit drinks - Hispanic adults are second only to African Americans in consumption of fruit drinks.

In recent years it has evolved further to mean extreme dedication to a cause or purpose, so extreme that one would "drink the Kool-Aid" and die for the cause. The phrase originates from events in Jonestown, Guyana, on November 18, 1978, in which over 900 members of the Peoples Temple movement died.

Silverman conceived of specific characters for each of the drink's flavors, meant, initially, to serve as something of a tribute to his four-year-old daughter whom he called "Freckle Face." Goofy Grape was the leader of the gang, and he'd be accompanied by Freckle Face Strawberry, Loud Mouth Lime, Rootin' Tootin' ...

Yet perhaps the most unlikely hero to make the jump from drink mascot to Marvel action hero was everyone's favorite giant pitcher, the Kool-Aid Man! Yes, for some bizarre reason, Marvel decided to team-up with Kool-Aid and produce a five issue limited series that brought the Kool-Aid Man into the Marvel Universe.

Hero is still sometimes used to refer specifically to a man: British heroes and heroines. But hero is now considered to be a gender-neutral word, and is also increasingly used to refer to a woman: a list of American heroes; Joan of Arc, a French hero.