Subway, founded in 1965 by Fred DeLuca and Peter Buck, is a renowned American fast-food restaurant franchise that has earned international recognition for its fresh, customizable sandwiches. With its...
Subway, the well-known sandwich chain, launched a TV commercial during the January of 2023, featuring former Olympians Apolo Ohno and Mike Lee, promoting their annual "JanuANY" deal.
The 30-second spot opened with Ohno and Lee walking into a Subway store as upbeat music played in the background. A voice-over announced the "JanuANY" deal- a promotion where customers could buy any footlong sub for just five dollars. The Olympians then cheerfully introduced themselves, emphasizing their healthy eating habits and their love for Subway's sandwiches.
Throughout the commercial, the two athletes were shown devouring their footlong sandwiches with gusto, assuring viewers that Subway's options were both delicious and nutritious. As the ad ended, Ohno and Lee encouraged audiences to join them in taking advantage of the "JanuANY" deal and further emphasizing the brand's tagline, "Make It What You Want."
The commercial was well-received by audiences, with many praising the promotion's affordability and the positive energy of the Olympians. The campaign successfully encouraged many customers to visit their nearby Subway locations and try out some of the restaurant's most popular sandwiches.
Overall, Subway's "JanuANY" promotion featuring Apolo Ohno and Mike Lee was a playful and engaging way for the popular sandwich chain to kick off the new year, all while promoting healthy eating habits and maintaining its reputation for affordability.
Subway TV commercial - JanuANY: New Year produced for Subway was first shown on television on January 5, 2014.
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