What the March of Dimes TV commercial - Its Not Fine is about.

Title: March of Dimes TV Spot, 'It's Not Fine'

Opening scene: A close-up shot of a newborn baby's tiny fingers grasping onto an adult's hand. Soft, gentle music plays in the background, creating a calm and emotional atmosphere.

Narrator (voiceover): "Every year, millions of families celebrate the arrival of a newborn. But for some families, the journey takes an unexpected turn."

Transition to a montage of scenes showing worried parents, premature babies in incubators, and medical professionals working diligently.

Narrator (voiceover): "Premature birth steals precious moments, leaving families in a world of uncertainty and fear. It's a journey no one imagines, but it's a journey we must face together."

The scene changes to a support group meeting where parents share their experiences and emotions.

Narrator (voiceover): "At March of Dimes, we believe that no family should face this challenge alone."

Cut to a heartwarming scene of a March of Dimes volunteer offering support to a family, providing comfort and guidance.

Narrator (voiceover): "Our dedicated volunteers and healthcare professionals work tirelessly to provide critical support and resources to families in need."

Slowly, the camera pans across a wall filled with framed photographs of premature babies, displaying the resilience and strength of these families.

Narrator (voiceover): "Through research, education, and support programs, we raise awareness about the risks of preterm birth and work towards a world where every baby has the best possible start in life."

The music takes on an uplifting tone as the screen transitions to scenes of smiling children who have overcome the challenges of premature birth, showcasing their progress and achievements.

Narrator (voiceover): "With your help, March of Dimes can make a difference. Together, we can turn 'it's not fine' into 'it is fine.'"

The scenes shift to a heartwarming moment of a premature baby being reunited with their family, surrounded by love and support.

Closing shot: The March of Dimes logo appears on the screen along with contact information for those in need of support or wishing to contribute.

Narrator (voiceover): "Visit our website or call our helpline to find out how you can be a part of transforming the lives of premature babies and their families."

Fade to black.

End of TV spot.

Note: This description is based on the provided information about the March of Dimes TV Spot titled "It's Not Fine." The goal is to create an emotional and supportive narrative that highlights the challenges faced by families dealing with premature birth, while also showcasing the work and impact of the March of Dimes organization.

March of Dimes TV commercial - Its Not Fine produced for March of Dimes was first shown on television on November 17, 2019.