Michelob ULTRA Super Bowl 2016 television commercial 2016

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Advertisers of the Michelob ULTRA Super Bowl 2016 TV Spot, 'Breathe'

Michelob

Michelob is a brand of beer that is owned and distributed by Anheuser-Busch, one of the largest brewing companies in the world. Michelob is known for its premium quality and is often associated with a...

What the Michelob ULTRA Super Bowl 2016 TV commercial - Breathe is about.

In 2016, Michelob ULTRA made a significant impact with their memorable Super Bowl TV spot titled "Breathe." This commercial captured the essence of living an active and fulfilling lifestyle while highlighting the brand's commitment to a balanced and healthy way of life.

The ad opens with a captivating shot of a rugged mountain range, evoking a sense of adventure and pushing one's limits. As the camera pans down, we are introduced to a group of individuals engaging in various physical activities, from running and cycling to yoga and surfing. The diversity of the activities showcases the versatility of Michelob ULTRA's audience, appealing to both athletes and fitness enthusiasts alike.

Throughout the commercial, a mesmerizing voiceover narrates the importance of taking a moment to breathe, appreciating the journey, and striving for personal fulfillment. The voiceover encourages viewers to find their passion, push their boundaries, and embrace life's challenges head-on.

One of the most captivating elements of the commercial is the beautifully choreographed sequences of athletes gracefully moving through their respective activities. The fluidity of their movements suggests that they are in complete harmony with their bodies, truly embodying the spirit of Michelob ULTRA's message.

As the ad reaches its climax, a shot of a group of friends sharing a breathtaking sunset while enjoying a well-deserved reward, Michelob ULTRA beer, is shown. This image perfectly encapsulates the brand's concept of achieving balance by celebrating life's accomplishments and savoring the moments of triumph.

By showcasing individuals pursuing their passions, pushing themselves beyond their limits, and finding solace in the beauty of nature, Michelob ULTRA's "Breathe" TV spot resonated with viewers on a deep level. It tapped into the universal desire for a rewarding and wholesome life, positioning Michelob ULTRA as the go-to beer for those who strive for a balanced, active, and satisfying lifestyle.

Overall, Michelob ULTRA's "Breathe" Super Bowl TV spot left a lasting impression, not only for its visually stunning imagery but also for its inspiring message of living life to the fullest. It reminded viewers to take a moment to breathe, explore their passions, and celebrate their achievements while enjoying a refreshing and satisfying Michelob ULTRA beer.

Michelob ULTRA Super Bowl 2016 TV commercial - Breathe produced for Michelob was first shown on television on February 6, 2016.