Find out all about your favorite commercial!

Advertisers

Advertisers of the Allstate TV Spot, 'Mayhem: Competitive Pickup' Featuring Dean Winters, Scott William Winters

Allstate TV commercial - Mayhem: Competitive Pickup
Allstate

Allstate is an insurance company that offers a wide range of insurance products and services. The company provides coverage for various aspects of life, including home, auto, renters, business, and li...

What the Allstate TV commercial - Mayhem: Competitive Pickup is about.

Allstate TV commercial - Mayhem: Competitive Pickup

The Allstate TV spot titled 'Mayhem: Competitive Pickup' stars Dean Winters in his famous role as Mayhem, showcasing his acting talents once again. The commercial begins with two men driving down a quiet suburban street, both behind the wheels of their shiny red pickups. As the two men come to a stop at an intersection, Mayhem subtly enters the scene.

Mayhem, disguised as a pedestrian, waits patiently for the two men to come to a full stop, and then steps onto the crosswalk. As he does so, he captures the attention of both of the men, who awkwardly wave and signal for him to cross the street.

Suddenly, Mayhem spots a third pickup truck, ripe for the taking, parked on the street. Mayhem sprints towards the abandoned truck and jumps in, leaving the two men standing on the sidewalk stunned and confused.

The commercial ends with Mayhem driving away in the newly acquired truck, leaving the two men behind, stupefied in their pickups.

The Allstate TV spot is a perfect example of how to combine humor, drama, and action to create a memorable commercial. The Winters brothers make a great team, as they keep the audience entertained and engaged while effectively driving home the message of the importance of having good insurance coverage for your vehicle.

If you're looking for a fun and memorable advertisement that will leave you laughing and feeling more informed about car insurance, then the Allstate TV spot 'Mayhem: Competitive Pickup' is definitely worth a watch.

Allstate TV commercial - Mayhem: Competitive Pickup produced for Allstate was first shown on television on February 17, 2023.

Frequently Asked Questions about allstate tv spot, 'mayhem: competitive pickup' featuring dean winters, scott william winters

With Allstate, you're protected from mayhem - like me. Mayhem's tagline.

The Mayhem character will be a deadpan actor who represents the incidents in life that could lead to accidents. In every ad, this character will state that because the customer stuck with “cut rate” insurance, they won't be covered and will end up paying more out of their own pockets.

Dean Winters Dean Winters - known for acting roles on “30 Rock,” “Law & Order: Special Victims Unit” and other productions - has long been Mayhem in ads for Allstate insurance.

The Mayhem actor did die (but he's doing much better today)! Winters became extremely ill with a bacterial illness in June 2009 and was taken to Lennox Hill Hospital after falling at his doctor's office. According to HITC, he had a high fever the day before his collapse.

The Good Hands® Beacon and the slogan "You're in good hands®" have been hallmarks of Allstate's advertising since 1950.

2010 Allstate first introduced Mayhem in 2010 and has since turned the character played by actor Dean Winters into a household name – joining the ranks of Geico's Cockney accented Gecko and Progressive's Flo.

The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used.

It's easy to feel invisible in such an impressive family, but Mimi's dream of proving she's not the least-talented member of her family seems possible when she discovers a contest at the new bakery in town. Plus, it'll start her on the path to becoming a celebrity chef like her culinary idol, Puffy Fay.

Although his face is arguably one of the most recognizable in the country thanks to over a decade of Allstate commercials (playing the devious character Mayhem), Dean Winters has only ever been in one other commercial, in the mid-1990s.

Allstate

TypePublic company
FoundedApril 17, 1931
HeadquartersNorthbrook, Illinois, U.S.
Key peopleThomas J. Wilson (Chairman, President, and CEO)
ProductsAuto, Home, Life, Motorcycle, Renters, Boat, Landlord, condo, Off-road vehicle, & Business Insurance Retirement & Investment products Banking services

66 in the 2022 Fortune 500 list of the largest United States corporations by total revenue, Allstate Corporation owns and operates 18 companies around the United States, Canada and India. Allstate India Private Limited also known as Allstate India is a subsidiary of the Allstate Corporation.

The Good Hands® Beacon and the slogan "You're in good hands®" have been hallmarks of Allstate's advertising since 1950.

Videos

Watch Allstate TV Commercial, 'Mayhem: Competitive Pickup'

We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:

Actors

Actors who starred in Allstate TV Spot, 'Mayhem: Competitive Pickup' Featuring Dean Winters, Scott William Winters

Dean Winters photo
Agenices

Agenices of the Allstate TV Spot, 'Mayhem: Competitive Pickup' Featuring Dean Winters, Scott William Winters

Allstate TV commercial - Mayhem: Competitive Pickup
Droga5

Droga5 is an American advertising agency founded in New York in 2006 by Australian creative David Droga. The company has since become one of the most well-known and respected advertising agencies in t...

Products

Products Advertised

Allstate Home Insurance
TV commercials

Similar commercials

Electronic Arts TV Spot, 'SimCity'
614 February 28, 2013
Allstate TV Spot, 'Car Sweet Car'
883 February 13, 2023
Discover Card Super Bowl 2020 TV Spot, 'No We Don’t Charge Annual Fees'
Uncle Ben's TV Spot, 'Life Lesson' Song by Peter Frampton
Zatarain's Jambalya Mix TV Spot, 'Jazz Up Dinner'
Allstate TV Spot, '6 Minutes to Glory: Aryn Spencer'
BEHR Paint TV Spot, 'Tough as Walls'
Levi's 501 CT TV Commercial 'Beautiful Morning' Song by Hanni El Khatib
Hamburger Helper TV Spot, 'Helper Help Line'
Hamburger Helper TV Spot, 'It's Do-able'
Hamburger Helper Ultimate Helper: Cheddar Broccoli TV Spot, 'Dinner Idea'
Barilla Marinara TV Spot, 'Spaghetti on the Couch'