What the Quilted Northern TV commercial - Investigation Discovery: Little Comforts is about.

The Quilted Northern TV spot, 'Investigation Discovery: Little Comforts,' is a clever advertisement that showcases the benefits of using Quilted Northern toilet paper. The ad begins with a woman in the bathroom, clearly distressed about something. She is holding a roll of toilet paper and anxiously runs her fingers over the quilted texture.

Suddenly, the scene changes, and we are transported to a dark and moody crime scene investigation. The camera pans over a cluttered desk, signaling that a serious investigation is underway. We hear a voiceover explaining how investigators pay close attention to even the smallest details, like the texture of toilet paper.

As the camera moves in closer, we see that the investigators are scrutinizing a piece of toilet paper that was found at the scene of the crime. But instead of using traditional methods of analysis, the investigators are using all sorts of high-tech equipment to study the texture of the toilet paper!

As the ad progresses, we see more and more of the bizarre methods that the investigators are using to examine the toilet paper. At one point, they're even using a magnifying glass to get a closer look!

Finally, one of the investigators declares that they've found something important - a tiny hint that could help them solve the case. And what is this crucial piece of evidence? It's the texture of the Quilted Northern toilet paper!

The ad ends with the woman from the beginning of the spot, sitting comfortably on her toilet while holding a roll of Quilted Northern. She smiles at the camera and says, "It's the little comforts that make all the difference."

Overall, the Quilted Northern TV spot is a fun and unique take on the benefits of using high-quality toilet paper. By presenting the texture of the tissue as something worthy of forensic investigation, the ad highlights just how seriously Quilted Northern takes the comfort of its customers.

Quilted Northern TV commercial - Investigation Discovery: Little Comforts produced for Quilted Northern was first shown on television on September 8, 2020.