What the NHTSA TV commercial - Couple is about.

The National Highway Traffic Safety Administration (NHTSA) released a powerful TV spot titled 'Couple', which highlights the importance of seat belt use while driving. The spot begins with a couple driving down a scenic road, and the viewer can feel the warmth and happiness emanating from their embrace. Suddenly, a jarring crash sound interrupts the moment, and the scene cuts to black.

When the spot returns, the viewer sees a somber image of the couple's crashed car, and the narrator asks the viewer to picture what could have happened to the couple if they weren't wearing their seat belts. The viewer is then transported back to the happy couple, who are revealed to be survivors of the crash. They're depicted holding hands and comforting one another, grateful to be alive.

The spot ends with a reminder from NHTSA to "buckle up, be safe and love the ones you're with." The message is clear- wearing a seat belt can save your life and that of the passenger or friend. This emotional advertisement serves as a powerful reminder of the impact of car accidents and the importance of taking necessary precautions when on the road.

In conclusion, the NHTSA TV spot 'Couple' is a poignant and compelling message on the importance of wearing a seat belt while driving. It captures both the beauty and fragility of life while encouraging viewers to take the necessary steps to protect themselves and their loved ones while on the road.

NHTSA TV commercial - Couple produced for NHTSA was first shown on television on August 19, 2012.