, Lionel Messi, Jayson Tatum, Bryce Harper, Sydney McLaughlin and Elena Delle Donne).

Seven years later, Tatum is among the NBA's biggest stars as the leading scorer for the Boston Celtics. And the sports drink company hasn't forgotten about him. Gatorade announced Thursday that Tatum will be the face of the brand's first ad campaign of 2023, showing off his love for both video games and basketball.

To mark the occasion, Fast Twitch debuts a new campaign that strategically connects with athletes and fans of the NBA, WNBA, and MLB, unveiling a roster of incredible athletes including Zion Williamson, Kahleah Copper, and Francisco Lindor.

Following a request from Florida Gators football head coach Ray Graves, Gatorade was created to help athletes by acting as a replacement for body fluids lost during physical exertion. The earliest version of the beverage consisted of a mixture of water, sodium, sugar, potassium, phosphate, and lemon juice.

Gatorade was developed to replace crucial electrolytes and carbohydrates while hydrating at the same time. While it's marketed as a sports drink, athletes aren't the only ones drinking Gatorade. Children drink it at lunch or after soccer practice, and it's even developed a reputation as a hangover cure.

Introducing Fast Twitch, a new energy drink from Gatorade. Developed with 200mg of caffeine to help athletes focus the mind and power the body for athletic performance.

Water, Citric Acid, Natural Flavor, Sodium Citrate, Black Carrot Juice Concentrate (Color), Caffeine, Salt, Monopotassium Phosphate, Sucralose, Xanthan Gum, Blueberry Juice Concentrate (Color), Pyridoxine Hydrochloride (Vitamin B6), Cyanocobalamin (Vitamin B12).

The Gatorade Company, a division of PepsiCo (NYSE: PEP), provides sports performance innovations designed to meet the needs of athletes at all competitive levels and across a broad range of sports.

Athletes sought a product that provided benefits from hydration to energy to recovery – and Gatorade presented highly stretchable brand equity into the adjacent sports nutrition category, pre-, during, post-acute sports events and surrounding more foundational athletic occasions.

On October 2, 1965, a team of scientists invent Gatorade, a sports drink to quench thirst, in a University of Florida lab. The name "Gatorade" is derived from the nickname of the university's sports teams. Eventually, the drink becomes a phenomenon and makes its inventors wealthy.

Since its inception, Gatorade has seen over $2 billion dollars in franchise revenue increases and is now the fastest-growing brand in the PepsiCo portfolio (and its only double-digit growth brand for over five years).

Gatorade is an electrolyte-rich drink that helps replace electrolytes that are lost in the body during exercise. Electrolytes can be lost through sweat and urine, and are used in daily bodily functions such as regulation of the nervous system.