What the Voya Financial TV commercial - Retirement: Confidence is about.

The Voya Financial TV Spot, 'Retirement: Confidence' is a powerful and inspiring commercial that emphasizes the importance of financial planning and highlights Voya Financial's expertise in the field of retirement planning.

The commercial starts with a pensive shot of an older man looking out a window, as the narrator begins to talk about the uncertainty and fear that one may face when it comes to retirement. The imagery is powerful and relatable, as many people in their later years often worry about whether they have planned enough for their golden years.

As the commercial progresses, we see different scenarios of people of all ages, walking through their everyday lives, contemplating their futures and the financial security they desire. Amidst this, the narrator explains the importance of being confident about retirement planning and how Voya Financial can provide the support one needs to face this challenge with assurance.

We then glimpse an older couple sitting in their living room holding hands, radiating happiness and peace, a symbol of a future secured through proper financial planning. And we hear the reassuring words from the narrator saying "So when it comes to your retirement plan, you'll always be confident of what's ahead. Voya, be confident in your retirement."

The commercial is very effective in conveying the message that Voya Financial is a trustworthy partner that people can rely on to ensure their financial stability as they enter their golden years. The imagery is relatable and inspiring, and the narrator's soothing voice is reassuring, making the commercial a powerful piece of advertising that can motivate people to take charge of their financial futures.

Voya Financial TV commercial - Retirement: Confidence produced for Voya Financial was first shown on television on January 6, 2020.