What the Kelley Blue Book TV commercial - New Car Smart is about.

Kelley Blue Book, the popular automotive valuation and research company, recently released a new TV spot titled "New Car Smart." The ad campaign showcases the benefits of using Kelley Blue Book to find the right car for your needs.

The commercial opens with a woman being asked by her coworkers about her new car. The woman confidently replies that her car is both stylish and safe, and that she got a great deal thanks to Kelley Blue Book's expert reviews and ratings.

The ad then cuts to a series of shots showing the various features of the car, including its sleek design, advanced safety features, and fuel efficiency. Through all of this, a voiceover narration explains how Kelley Blue Book can help customers find the best car for their needs by providing information on pricing, reliability, safety, and much more.

The TV spot then highlights the convenience of using Kelley Blue Book's website and mobile app, which allow users to easily search for and compare cars, as well as get instant trade-in offers for their current vehicle.

Overall, the "New Car Smart" ad campaign effectively highlights the benefits of using Kelley Blue Book to make an informed car-buying decision. With its emphasis on safety, style, and value for money, the campaign is sure to resonate with consumers looking for a new car.

Kelley Blue Book TV commercial - New Car Smart produced for Kelley Blue Book was first shown on television on April 18, 2016.