Nutella is a beloved brand known for its creamy and delicious chocolate-hazelnut spread. Created by Italian pastry maker Pietro Ferrero in the 1940s, Nutella has become a staple in households around t...
In the magical world of advertising, where imagination and creativity collide, the Nutella brand has managed to captivate audiences with their delectable spreads and heartwarming commercials. One such TV spot that swept viewers off their feet is the 'Panqueques' campaign, featuring the iconic song of Diana Ross.
As the commercial begins, the gentle strumming of a guitar fills the air, creating an inviting ambiance that sets the stage for a mouthwatering breakfast. The camera gracefully glides over a vibrant kitchen, adorned with colorful ingredients and the mesmerizing aroma of freshly cooked pancakes. The scene is set for a morning that promises delight and indulgence.
In this Nutella TV spot, the focus is on the artistry of pancake-making. A skilled chef, wearing a crisp white apron, elegantly flips a pancake high into the air, showcasing his culinary prowess. The pancake twirls and pirouettes, effortlessly soaring through space. As it descends, a swirl of Nutella is generously spread onto its golden surface, creating a heavenly fusion of flavors.
Simultaneously, the dulcet tones of Diana Ross's enchanting voice fills the air. Her timeless hit, "I'm Coming Out," has been harmoniously reimagined to celebrate the joy and anticipation of indulging in Nutella-laden pancakes. The spirited melody infuses the advertisement with an uplifting energy, bringing smiles to the faces of those who watch.
Throughout the spot, scenes of jubilant breakfast gatherings unfold. Families and friends gather around a vibrant table, adorned with stacks of scrumptious Nutella pancakes. Laughter and chatter fill the air as they lavish their breakfast creations with an array of toppings – fresh fruits, chopped nuts, and a drizzle of honey – transforming the simple pancake into a masterpiece.
The commercial artfully captures the nostalgic camaraderie of enjoying a comforting breakfast with loved ones. It embraces the essence of Nutella, transcending from a mere spread to a symbol of connection and shared moments. The 'Panqueques' campaign aims to remind consumers that Nutella is not just a delectable delight but a catalyst for cherished memories.
As the TV spot comes to a close, a gentle fade-out of Diana Ross's vocals leaves viewers with a feeling of contentment and a lingering desire to partake in the Nutella experience. The screen fades to black, but the memory of the delightful breakfast shared with loved ones and the joyful melody lingers, leaving a lasting impression.
In the world of advertising, where words, images, and music dance together, the Nutella TV spot, 'Panqueques' with Diana Ross's melodious backdrop, succeeds in enticing and captivating audiences, evoking both nostalgia and a craving for the delicious spread. Through its artful execution, this commercial manages to awaken our taste buds, while also tugging at the heartstrings, reminding us of the simple pleasures that Nutella can bring to our lives.
Nutella TV commercial - Panqueques canción de Diana Ross produced for Nutella was first shown on television on February 7, 2022.
"Upside Down" by Diana Ross
"Upside Down" is a song by American singer Diana Ross, released in 1980. The song was written and produced by Bernard Edwards and Nile Rodgers of the band Chic ). It was the lead single from Ross's self-titled album "Diana" and remained at the top of the Billboard Hot 100 chart for four weeks.
Meaning of the Song
The song is about a woman who stays with her cheating lover because he keeps their romance exciting , causing her emotions to go "upside down and inside out." The lyrics describe her confusion and frustration as she tries to understand her feelings and the dynamic of the relationship. The upbeat tune and catchy chorus made it a disco classic and a fan favorite.
Reception and Legacy
"Upside Down" is considered one of Ross's signature songs and is often cited as one of the greatest disco songs of all time. The song's success helped to solidify Ross's status as a pop icon and cemented Chic's reputation as a leading force in disco music. The song has been covered and sampled by numerous artists over the years and remains a popular dance-floor staple.
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