Kellogg's Raisin Bran is a brand of breakfast cereal that is known for its delicious blend of crispy bran flakes and juicy raisins. The cereal has been a popular choice since it was first introduced i...
Kellogg's Raisin Bran Crunch recently aired a TV spot titled 'Investigation Discovery: Successful Day', which was part of a partnership between Kellogg's and the true-crime network, Investigation Discovery. The commercial featured two characters, a woman and a man, who appeared to be detectives working on a case. As they were investigating a crime scene, they took a break to eat a bowl of Raisin Bran Crunch and lamented about how difficult the case had been. The woman then declared that they had a "successful day" before walking off-screen.
The commercial effectively utilized the partnership between Kellogg's and Investigation Discovery, as the characters' dialogue hinted at the suspenseful, intriguing nature of true-crime shows. The commercial also played on the idea that eating Raisin Bran Crunch can provide a satisfying break no matter how difficult the task at hand. The scene of the detectives taking a break for breakfast while on the job was amusing and relatable.
In conclusion, the Kellogg's Raisin Bran Crunch TV spot, 'Investigation Discovery: Successful Day' creatively incorporated the partnership between Kellogg's and the true-crime network Investigation Discovery, while effectively promoting the brand and its product.
Kelloggs Raisin Bran Crunch TV commercial - Investigation Discovery: Successful Day produced for Kellogg's Raisin Bran was first shown on television on July 2, 2020.
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