LiMu Emu and Doug are the official mascots of Liberty Mutual insurance company. LiMu Emu and its human friend Doug are popular as the dynamic duo.

David Hoffman shares his famous acting role with an unpredictable emu - who's more recognizable than his human partner with the mustache and sunglasses. Hoffman plays Doug, the '70s-era throwback in the popular, ubiquitous “Limu Emu & Doug” commercials for Liberty Mutual Insurance.

“LiMu Emu is a mix of a real bird and CGI. Live emus were used during the initial shoot on set. The final images of the emu in the commercials are a blend of footage captured from the live emus and our digitally created emu.”

Liberty Mutual As a branding device, though, the campaign falls short. It was only after 178 viewings that I saw the name “Limu” as short for Liberty Mutual. Maybe that's just me being slow, but in this case, I don't think so. The problem is that Liberty Mutual is not known as LiMu. They don't even use the nickname on their website.

David Reed Hoffman Plays Doug in the "Limu Emu and Doug" advertising for Liberty Mutual. Born David Reed Hoffman, he was named after legendary New York Knicks Dave DeBusschere and Willis Reed.

Limu was as integral to a meal as fish and poi, and although it was considered a condiment that was eaten primarily to spice up other foods, the minerals and nutrients that it provided were essential to a healthy diet.

David Reed Hoffman Plays Doug in the "Limu Emu and Doug" advertising for Liberty Mutual. Born David Reed Hoffman, he was named after legendary New York Knicks Dave DeBusschere and Willis Reed.

Feb. 26, 2019 BOSTON, Feb. 26, 2019 /PRNewswire/ -- A few new faces (and feathers) are moving into the advertising world: meet LiMu Emu and Doug, the stars of Liberty Mutual Insurance's new national advertising campaign that launches today.

Goodby Silverstein & Partners The fictional dynamic duo are passionate about saving people from overpaying for one-size-fits-all insurance. The creative content was developed by Goodby Silverstein & Partners (GS&P), Liberty Mutual's creative agency of record.

Edible algae in Hawaii are called limu, and are used both for food and cultural practices. The Hawaiians consumed and used the most limu species of any of the Pacific Islanders. In the Hawaiian diet, limu served as a condiment, adding zest to meals or eaten raw with fish and poi.

Limu (algae) play a significant role in Hawaiian culture and heritage, as it is a huge part of a traditional Hawaiian diet, and is used for many medicinal, religious, and cultural purposes. While fishing and hunting were generally reserved for men traditionally, women were the limu pickers and experts.

Only Pay for What You Need Is a slogan we have come to internalize when we think of Liberty Mutual insurance.