Progressive Name Your Price Tool TV commercial - Black and White
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Advertisers of the Progressive Name Your Price Tool TV Spot, 'Black and White'
Progressive
Progressive is an insurance company that offers a wide range of insurance services to individuals and businesses. Founded in 1937, Progressive has grown to become one of the largest and most recogniza...
What the Progressive Name Your Price Tool TV commercial - Black and White is about.
The Progressive Name Your Price Tool TV Spot, 'Black and White' is a creative and visually stunning advertisement that aims to promote the company's innovative price negotiation tool. The ad stands out for its use of black and white imagery, which creates a sense of contrast and depth, helping to highlight the positive aspects of the tool.
The ad begins with a simple black and white scene, focusing on a young couple at a car dealership. They are being shown a car by a salesman, who is pushing them to make a decision quickly. As the couple hesitates, the scene shifts to the Progressive Name Your Price Tool. Here, the couple is given the power to negotiate the price of their car insurance, based on what they can afford to pay.
As the ad progresses, we see the couple moving from a dreary and limiting world of black and white into a colorful and vibrant one. This metaphor portrays the company's innovative and empowering concept, which allows customers to take control of their car insurance payments and not be limited by the traditional, one-size-fits-all model.
Throughout the ad, the narrator highlights the key benefits of the Name Your Price Tool, including the ability to customize coverage and save money on premiums. The ad closes with the couple driving off into the sunset, having found the perfect solution to their car insurance needs thanks to Progressive's innovative tools.
Overall, the Progressive Name Your Price Tool TV Spot, 'Black and White' delivers a compelling and visually striking message that demonstrates the company's commitment to providing innovative products and services to their customers.
Progressive Name Your Price Tool TV commercial - Black and White produced for Progressive was first shown on television on October 4, 2015.
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