About SubaruSubaru is a Japanese automobile manufacturer that produces a range of vehicles, including sedans, SUVs, and sports cars. The company was founded in 1953, and its headquarters are located i...
In 2015, Subaru introduced a captivating TV spot that left viewers inspired and captivated. Titled "Mitch," this ad showcased the Subaru Legacy in a way that struck an emotional chord with audiences.
The TV spot begins with a scene that many people can relate to: rush hour traffic. Mitch, the protagonist of the commercial, sits in his car amidst the chaos of honking horns and frustrated drivers. But instead of being overwhelmed by the situation, Mitch's expression remains calm and focused.
As the camera zooms in on Mitch, we are transported to his imagination. The mundane traffic scene transforms into an extraordinary adventure. Mitch envisions himself winding through a breathtaking mountain road, behind the wheel of a sleek and powerful Subaru Legacy.
The ad masterfully combines real-life footage and computer-generated imagery to create a seamless transition between Mitch's imagination and reality. The Subaru Legacy effortlessly handles sharp turns, conquers steep hills, and glides through breathtaking landscapes. Mitch's joy is palpable as he experiences the exhilaration of driving a Subaru.
Throughout the commercial, a powerful soundtrack plays in the background, heightening the emotional impact of the ad. The lyrics and melody perfectly capture the spirit of adventure and freedom that Subaru aims to convey with their vehicles.
As the ad comes to a close, Mitch snaps back to reality, still stuck in the traffic jam. But his demeanor has changed; he now possesses a sense of contentment and peace. Subaru's message is clear: the Legacy has the power to make everyday driving feel extraordinary, even in the most mundane of situations.
The 2015 Subaru Legacy TV spot, "Mitch," stands out not only for its stunning visuals and captivating storyline but also for its ability to resonate with viewers on a deep emotional level. It showcases the Subaru Legacy as a vehicle that can transform an ordinary commute into an extraordinary adventure, reminding us that the true thrill of driving lies in the experiences we create along the way.
2015 Subaru Legacy TV commercial - Mitch produced for Subaru was first shown on television on March 8, 2015.
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