Overview of Lowe's Company Lowe's is an American retail company that specializes in home improvement products. The company was founded in 1946 in North Carolina, and has since grown to become one of t...
The Lowe's TV spot, 'Masters' is a powerful advertisement that emphasizes the commitment and expertise of Lowe's employees in providing top-notch services to their clients. The commercial opens with a series of powerful, awe-inspiring images of individuals working on complex home renovation projects, using tools, and equipment provided by Lowe's. The employees' mastery of their craft is immediately evident in their skillful execution of the renovation work, which transforms the homes into even more beautiful living spaces.
The commercial's narrative shifts to the interaction between a customer and Lowe's staff member, who both reflect the company's values of professionalism and dedication. The employee assists the client by offering expert advice, product recommendations, and even help with installation. Their goal is to ensure that the client is completely satisfied with the final result of their home renovation project.
Throughout the spot, the music builds, and the intensity of the imagery intensifies. Meanwhile, an authoritative voiceover underscores the core message of the commercial – that with Lowe's employees' expertise, homeowners can trust that any home renovation project will be handled with the utmost professionalism and care.
Towards the end of the TV spot, the commercial's focus shifts towards the client's perspective – how they are satisfied with the results and how Lowe's staff members have exceeded their expectations. The client's delight and satisfaction are palpable, and the commercial's final message imparts the impression that at Lowe's, they believe in achieving customer satisfaction above all else.
In summary, the Lowe's TV spot, 'Masters' is a compelling and inspiring advertisement that showcases the company's devotion to providing exceptional services to its clients. It demonstrates that by engaging Lowe's employees' services, customers receive nothing short of mastery, professionalism, and total satisfaction.
Lowes TV commercial - Masters produced for Lowe's was first shown on television on May 3, 2015.
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