Ultimate Sleep Number Event television commercial 2015

What the Ultimate Sleep Number Event TV commercial - Pick and Choose World is about.

The Ultimate Sleep Number Event TV spot, titled 'Pick and Choose World,' is a 30-second commercial that highlights the unique features of the Sleep Number bed. The ad begins with an aerial shot of the main character, a woman, lying in the middle of an open field in the middle of the night. We hear her voiceover as she begins talking about the challenges of finding the right mattress that meets everyone's sleep needs.

The camera cuts to the woman standing in front of a display of Sleep Number beds in a store. She explains that "we live in a pick and choose world," where we can pick and choose everything from what we eat to the movies we watch. However, she highlights how important it is to be able to pick and choose our mattress too, so that we can all get the best possible sleep.

The ad then moves into a shot of the woman lying in a Sleep Number bed, where she highlights some of the unique features. She talks about the "dual adjustability" and "SleepIQ technology" that lets you personalize your sleep experience. The ad shows the woman changing the firmness of the bed with a touch of a button, as well as highlighting how the technology tracks and provides helpful insights for improving sleep.

The commercial ends with a voiceover stating that "sleep is life-changing," and encourages viewers to visit a Sleep Number store to see the difference for themselves.

The Ultimate Sleep Number Event TV spot is well-crafted and effectively highlights the unique features of the Sleep Number bed. By focusing on the importance of personalized sleep experiences, the ad demonstrates how Sleep Number is committed to helping their customers get a better night's sleep.

Ultimate Sleep Number Event TV commercial - Pick and Choose World produced for Sleep Number was first shown on television on February 4, 2015.