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The General TV commercial - Wish
The General

The General is an innovative and dynamic company that has revolutionized the insurance industry. With a strong focus on providing affordable and reliable coverage, they have quickly become a leader in...

What the The General TV commercial - Wish is about.

The General TV commercial - Wish

In the latest TV spot titled 'Wish,' the General Insurance introduces a heartwarming and humorous advertisement featuring the legendary basketball player Shaquille O'Neal. This thirty-second commercial showcases O'Neal's larger-than-life personality and his unique ability to make people smile.

The TV spot begins with a nostalgic scene, where Shaq is seen sitting on a park bench, looking thoughtful. As the camera zooms in, we see a young boy nervously eyeing his bike that is tangled up in a tree. Sensing the boy's dilemma, Shaq approaches him with a mischievous grin.

In his signature deep voice, Shaq reassures the boy that he can always count on the General Insurance to save the day. With a flick of his wrist, Shaq effortlessly launches himself into the air, soaring high above the tree. With astonishing agility, he untangles the bike and gently brings it back down to the ground.

Amidst the awe-stricken crowd that has gathered to witness this incredible feat, Shaq playfully winks at the boy and hands him his bike. The boy's face lights up with pure joy, and the commercial quickly cuts to a series of snapshots showcasing the General Insurance's exceptional coverage.

As the montage of images unfolds, Shaq enthusiastically narrates the benefits of choosing the General Insurance, emphasizing their competitive rates, total coverage guarantee, and 24/7 roadside assistance. With each word, his charisma and charm shine through the screen.

The commercial concludes with a shot of Shaq and the young boy riding their bikes together, with Shaq's laughter filling the air. The screen fades to black, and the General Insurance logo appears along with the tagline, "For all of life's unexpected twists and turns, trust the General."

The 'Wish' TV spot featuring Shaquille O'Neal is a perfect blend of humor, inspiration, and memorable moments. It not only showcases the insurance company's dedication to providing top-notch service but also highlights Shaq's ability to make dreams come true, even for a young boy with a tangled bike. This captivating advertisement leaves viewers feeling uplifted and ready to embrace the unexpected adventures that life may bring.

The General TV commercial - Wish produced for The General was first shown on television on April 25, 2022.

Frequently Asked Questions about the general tv spot, 'wish' featuring shaquille o'neal

One of the kids asked Shaq, 'Why do you do those awful ads with the General?' " Iseman said. "Shaq said, 'Because when I was broke and didn't have a penny, they gave me insurance. '"

By Asa Hiken. Published on April 05, 2023. Shaq is back in a new campaign for The General. If Shaquille O'Neal ever ran the day-to-day operations of an ad agency, he wouldn't let his team use AI.

Other works

  • (2000) TV commercial: freeinternet.com.
  • (1995) TV commercial: Pepsi-Cola.
  • (1997) TV commercial: Taco Bell ("TNS")
  • (1997) TV commercial: Pepsi-Cola (with Michael J.
  • (2000-01) Print ads: Digex.
  • (2001) TV commercial: Nestle's Crunch.
  • (2001) Music video: Appeared in 311's "You Wouldn't Believe" video.

The General Automobile Insurance Services, Inc. (The General®) is a licensed insurance agency and subsidiary of PGC Holdings Corp. (PGC), which is wholly owned by American Family Mutual Insurance Company.

Some of you may know Shaquille O'Neal. Shaq was first insured by The General® when he was starting his basketball career. Today, he's not just our new partner, but he is once again a valued customer! It's no surprise; we've been providing quality auto insurance for almost 60 years.

The General TV Spot, 'Stunt Driver' Featuring Shaquille O'Neal, Jordana Brewster - iSpot.tv. The General TV Spot, 'Shower' Ft. Shaquille O'Neal, Kenny Smith, Ernie Johnson Jr.

Richard Sellers Richard Sellers has voiced THE GENERAL in the national campaign for The General Insurance company for 20 years.

According to the Investopedia website, Shaq has endorsed more than 50 company's product and services, earning $25 to $30 million…a year.

Celebrities' likenesses owned by Shaq

  • Elvis Presley.
  • Marilyn Monroe.
  • Muhammad Ali.
  • David Beckham.
  • Julius Erving.

50 brands Shaq can be seen in commercials for brands such as The General, Gold Bond, Icy Hot, and more. These are not the only brands/companies that Shaq owns a share in, he recently said in an Earn Your Leisure interview that his real business is owning 50 brands.

nine Papa John's restaurants Shaq owns nine Papa John's restaurants in and around Atlanta. He has also appeared in Papa John's commercials and other advertising which is part of the criteria he required. He not only purchased nine franchises, but he also sold the company the right to use his likeness and voice for $8.5 million.

The Chicago-based food products firm retains the rights to Dean's name and likeness. Even years after he passed away, his image and voice are still used in commercials for Jimmy Dean Sausage products. In 1963, he became Johnny Carson's first guest host on "The Tonight Show".

Videos

Watch The General TV Commercial, 'Wish'

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Actors

Actors who starred in The General TV Spot, 'Wish' Featuring Shaquille O'Neal

JP Valenti photo
Roxy Rivera photo
Shaquille O'Neal photo
Agenices

Agenices of the The General TV Spot, 'Wish' Featuring Shaquille O'Neal

The General TV commercial - Wish
Energy BBDO, Inc.

Overview: Energy BBDO, Inc. is an advertising agency with headquarters in Chicago, Illinois, USA. It was founded in 1932 and has been in operation for over 89 years. The agency specializes in buildin...

The General TV commercial - Wish
OMD

OMD (Optimum Media Direction) is a global media agency with a presence in over 100 countries. The company was founded in 1991 and is headquartered in London, UK. OMD offers a wide range of services, i...

Products

Products Advertised

The General App
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