Company OverviewSears is a well-known American department store chain that was founded in 1886 by Richard Warren Sears and Alvah Curtis Roebuck. Initially, the company was focused on selling watches,...
The Sears TV spot 'Juggle' features a family that is trying to balance their everyday chores along with shopping for home appliances. As they navigate the Sears store, they are seen juggling all sorts of household items such as a laundry basket, vacuum cleaner, and cleaning supplies.
Throughout the advertisement, it is evident that this family is in desperate need of a new washing machine. They stumble upon the perfect one at Sears and immediately call for their father's attention. The father, who was busy trying to juggle a shopping basket and a box, comes to their aid and is amazed to see the new washing machine.
The message that the Sears TV spot 'Juggle' aims to convey is that Sears can help families simplify their lives by providing them with easy access to all sorts of appliances under one roof. With Sears, they no longer have to juggle multiple stores for their home needs. Instead, Sears can provide a one-stop-shop experience that saves time, simplifies life and, most importantly, brings joy to families.
Sears TV commercial - Juggle produced for Sears was first shown on television on November 21, 2013.
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