Jorja Smith stars in new Audi 'Living Progress' campaign.

Jorja Smith Breaking on 5th July 2023, the hero film - running across video-on-demand, social, print, digital and in cinemas - tells the story of how Jorja Smith forged her own progressive path as an artist and musician, mirroring her values with the narrative of Audi 'Living Progress' philosophy.

"I saw this line 'Vorsprung durch Technik'. They said that was an old advertising line but 'we don't use it any more'. And it stuck in my brain." Hegarty had no idea what it actually meant ("progress through technology") but once he'd been told, the idea stuck.

New Audi Q8 and SQ8 Audi's sleek and sporty-looking coupe-SUV has been given a mid-life update for 2023. The Q8 and SQ8 have been given mild styling tweaks, as well as some new interior technology.

Audi's Formula One debut is one step closer, with the German car-maker confirming it will build engines for the Sauber team from 2026. German car-maker Audi has finally announced which Formula One team it will power from 2026 – replacing Alfa Romeo at the Swiss-based Sauber team.

Focused on the NSU Ro 80, a car that was far ahead of its time, a new advertising slogan was introduced in 1971 that has since become the key message underlining the expertise of the company: “Vorsprung durch Technik”. Reading Time: 2 min.

The company name is based on the Latin translation of the surname of the founder, August Horch. Horch, meaning "listen", becomes audi in Latin. The four rings of the Audi logo each represent one of four car companies that banded together to create Audi's predecessor company, Auto Union.

2024 Audi A6, S6, RS6, and Allroad: Significant update. 2024 Audi A6 E-Tron: New model. 2024 Audi A7, S7, and RS7: Significant update. 2024 Audi A8 and S8: Minor update.

Audi gives the 2023 A5 a new 18-inch wheel design and upgraded LED headlights. On the A5 and S5 Premium Plus trim, a Bang & Olufsen audio system becomes standard, while the optional Convenience package adds adaptive cruise control.

Christian von Koenigsegg explains why his cars have never competed at Le Mans, and why he doesn't intend to participate in the new Hypercar class. Despite building some of the most innovative supercars on earth, Koenigsegg does not currently have a racing team.

Lamborghini has no desire to enter Formula One, according to the boss.

Future is an Attitude The new brand campaign “Future is an Attitude” underlines the future-oriented approach of Audi to continually question age-old views of mobility.