The University of Phoenix is a private for-profit university that offers various undergraduate and graduate degree programs both online and on-campus. The school was founded in 1976 by John Sperling i...
Title: University of Phoenix TV Spot: 'Subway'
Introduction:The University of Phoenix is renowned for its innovative and engaging television advertisements that speak to the aspirations and dreams of individuals seeking further education. In one of its most captivating TV spots titled 'Subway,' the University of Phoenix takes viewers on a thrilling journey through the depths of a bustling urban subway system. This ad captures the essence of determination, perseverance, and the pursuit of higher education.
Scene 1: The Subway PlatformThe TV spot opens with a wide shot of a crowded subway platform, where different individuals from all walks of life wait for their train. The camera pans across the diverse group, highlighting their unique personalities and occupations. There are nurses, police officers, chefs, and artists, each displaying their dedication and commitment to their careers.
Scene 2: The Train CarAs the train arrives, the ad segues into a close-up shot of an individual boarding the train. The viewers are introduced to the protagonist—a motivated young woman or man, eager for a change in their life. The atmosphere inside the train car is filled with anticipation, reflecting the desire for personal growth and advancement.
Scene 3: Commuter's JourneyAs the train speeds through the dimly lit tunnels, we see glimpses of the protagonist's journey. They are depicted as hardworking and ambitious, reading textbooks, taking notes, and engaging in online discussions. The University of Phoenix's commitment to flexible learning comes to the forefront, allowing individuals to pursue their education while managing their existing commitments.
Scene 4: Subway TransformationsAs the train rushes through the tunnels, magical transformations unfold within the subway car. Walls of the car disappear, replaced by vibrant digital screens showcasing the University of Phoenix's online platform. The students are now surrounded by a virtual lecture hall, participating in collaborative projects with fellow learners from across the globe.
Scene 5: Graduation and AchievementsThe years seem to go by in a flash as the train journeys continue. Transitions display the protagonist's evolution from a dedicated learner to a college graduate, donning a cap and gown at the University of Phoenix graduation ceremony. Friends, family, and instructors gather to celebrate their incredible achievements, applauding their determination to succeed against all odds.
Scene 6: Inspiration and MotivationThe TV spot concludes with a powerful message: "Dreams take dedication. Turn yours into something real with the University of Phoenix." The scene fades out, leaving viewers inspired to take charge of their own futures and pursue their educational aspirations.
Conclusion:The University of Phoenix TV spot, 'Subway,' encapsulates the spirit of determination and personal transformation that students experience on their educational journey. By showcasing the diverse individuals who choose to pursue higher education, the ad emphasizes the importance of following one's aspirations and accomplishing personal and professional goals. Whether through virtual collaboration or flexible learning solutions, the University of Phoenix is dedicated to empowering individuals to achieve their dreams and make them a reality.
University of Phoenix TV commercial - Subway produced for University of Phoenix was first shown on television on February 10, 2013.
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