Lorraine Collett Petersen Lorraine Collett Petersen (December 9, 1892 – March 30, 1983) was an American model hired to promote a corporate trademark as the "Sun-Maid Girl".

Great Central Valley of California As a cooperative, Sun-Maid Growers of California is owned by family farmers who grow raisin grapes all located within 100 miles of each other in the Great Central Valley of California, midway between Los Angeles to the south and San Francisco to the north.

It all started on a warm day in California's fertile San Joaquin Valley. The year was 1912 when an entrepreneurial group of raisin growers agreed over shared dreams and sturdy handshakes to sell raisins as one.

The grapes are picked at harvest time, usually late August to early September, and dried in the sun, either by hand-picking them and laying them on paper trays, or allowing them to dry on the vine (DOV) for mechanical harvesting.

In 1914, advertising manager E. A. Berg originated the Sun-Maid brand name. Inspired by the natural sun-dried raisin process, he adapted the slogan “made in the sun” to Sun-Maid. Since 1912, advertising had been the key to Sun-Maid's success.

Artist/Maker. Hernandez, Ester (artist) Place of origin. San Francisco (made) 'Sun Mad' dramatises the lethal consequences of pesticides used in commercial grape growing.

Made from seedless grapes that are specifically treated with sulfur dioxide, then tunnel dried to develop a golden color.

Raisins, sultanas, and currants are made from dried grapes. Today, raisins are available at most supermarkets. They can be made from a wide variety of grape types. Different grapes create different flavors and textures in the raisins.

Easy on the tummy. Not only do dried fruits help your digestive system by providing soluble and insoluble fiber, but they also contain fructans that are considered 'prebiotics,' which are believed to improve the condition of your colon.

It takes about 14 to 20 days for that tray of grapes to dry down into a finished raisin. Product. And all they have to do for the next 14 to 20 days is sitting out sit out the California Sun.

CARC debuted with a spectacular marketing gimmick, sending a train pulling sixty raisin-laden freight cars to Chicago, with each car displaying a banner with the slogan, "Raisins Grown by 6,000 California Growers." In 1915, the company introduced its new brand name and trademark, “Sun-Maid.” In 1922, CARC changed its ...

4 days ago In Sun Mad, Hernandez reconfigures the cheerful branding of the Sun-Maid raisin company into a grim warning. In response to her family's exposure to polluted water and pesticides in California's San Joaquin Valley, Hernandez sought to unmask the "wholesome figures of agribusiness," such as the Sun Maid.