The General is an innovative and dynamic company that has revolutionized the insurance industry. With a strong focus on providing affordable and reliable coverage, they have quickly become a leader in...
The General, an insurance company that offers affordable coverage for drivers, released a TV spot titled 'Los zapatos de otra persona' featuring the legendary basketball player Shaquille O'Neil. The commercial begins with Shaq standing on a street corner, looking at his car parked on the side of the road. He notices that his vehicle has been hit and damaged. With a worried look on his face, he begins to think about all the potential expenses that may come with the accident.
That's when a stranger appears beside him, offering comfort and assurance that everything will be okay. The stranger urges Shaq to step into his shoes, and see the world from his perspective. Shaq, hesitant at first, obliges and puts on the man's shoes.
The world transforms instantaneously, and Shaq finds himself in the middle of a busy kitchen, surrounded by chefs and waiters. He realizes that he is wearing the shoes of a waitress, and with every step that he takes, he can feel the pain in his feet.
Suddenly, Shaq is back on the street corner, looking at his damaged car. But this time, he has a new understanding of the importance of insurance, especially for those who depend on their vehicles for work. With the help of The General, Shaq is able to get affordable car insurance to protect himself and others on the road.
The TV spot 'Los zapatos de otra persona' showcases The General's commitment to providing affordable and reliable car insurance to everyone, no matter their circumstances. Through the use of Shaq's iconic presence, the commercial effectively communicates the message that it's crucial to protect yourself and your car with insurance, as you never know whose shoes you might find yourself in.
The General TV commercial - Los zapatos de otra persona con Shaquille ONeil produced for The General was first shown on television on January 9, 2022.
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