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American Beverage Association TV commercial - Every Bottle Back
American Beverage Association

The American Beverage Association (ABA) is an industry trade group that represents the interests of non-alcoholic beverage producers, distributors, and franchise companies in the United States. The as...

What the American Beverage Association TV commercial - Every Bottle Back is about.

American Beverage Association TV commercial - Every Bottle Back

Title: American Beverage Association TV Spot: 'Every Bottle Back'

Introduction:The American Beverage Association, an industry trade group representing America's non-alcoholic beverage industry, launched a powerful and thought-provoking television spot titled 'Every Bottle Back.' This thoughtfully crafted ad aims to highlight the industry's commitment to sustainability and the environment.

Synopsis:The TV spot opens with a sweeping aerial shot of a pristine forest, bathed in golden sunlight, symbolizing the beauty and purity of nature. As serene music plays in the background, the scene transitions to showcase bustling city streets, displaying the magnitude of our impact on the environment.

A narrator's voice calmly enters, encouraging viewers to reflect on the importance of collective responsibility. Words begin to appear on the screen, delivering a concise message: "Our planet deserves better."

The camera then moves to show stacks of plastic bottles, representing the vast quantity of waste generated by the beverage industry. However, rather than focusing on the problem, the ad takes a refreshing approach by emphasizing the industry's commitment to finding solutions.

Next, the spot introduces the concept of "Every Bottle Back," a collaborative initiative between the American Beverage Association and multiple companies in the industry. The initiative aims to reduce plastic waste and increase recycling efforts.

Visually, the ad displays a montage of individuals actively participating in recycling programs, feeling a sense of pride and accomplishment as they dispose of their beverage containers responsibly. This inspiring imagery conveys the idea that change begins with individual actions.

The TV spot delivers key messages about the 'Every Bottle Back' initiative, such as the introduction of new recycling infrastructure, support for innovative technologies, and increased consumer education about recycling practices. These elements are showcased with engaging visuals, such as state-of-the-art recycling facilities and educational campaigns in schools and communities.

The ad concludes with an impactful call to action, urging viewers to join the movement. Words appear on the screen: "Together, we can make every bottle count."

Conclusion:The American Beverage Association's TV spot, 'Every Bottle Back,' presents a compelling narrative that encourages viewers to recognize the industry's commitment to sustainability. By highlighting the 'Every Bottle Back' initiative and showcasing the collective efforts of companies and individuals to reduce plastic waste and promote recycling, the ad inspires viewers to take action and be part of the positive change that our planet desperately needs.

Note: The content of the TV spot described above is fictional and may not reflect an actual American Beverage Association advertisement.

American Beverage Association TV commercial - Every Bottle Back produced for American Beverage Association was first shown on television on January 18, 2021.

Frequently Asked Questions about american beverage association tv spot, 'every bottle back'

Through our Every Bottle Back initiative, America's beverage companies have partnered with organizations dedicated to increasing access to recycled materials and improving recycling infrastructure in communities where they can have the greatest impact.

Greenpeace report finds most plastic goes to landfills as production ramps up A new report from Greenpeace found that people may be putting plastic into recycling bins - but almost none of it is actually being recycled.

It is a two-stage process: Sorting is mainly done automatically with a manual sort to ensure all contaminants have been removed. Once sorted and cleaned, plastic can either be shredded into flakes or melt processed to form pellets before finally being moulded into new products.

Each resin reacts differently when it is reprocessed into a new item, because different resins melt at different temperatures. Factories that make new products out of plastics are set up to take only specific resin types. Even resins with the same number can't always be recycled together.

TOGETHER, WE'RE COMMITTED TO GETTING EVERY BOTTLE BACK. Our plastic bottles are made to be remade. We are carefully designing them to be 100% recyclable – even the caps. Our goal is for every bottle to become a new bottle, and not end up in oceans, rivers, beaches and landfills.

End Plastics. EARTHDAY.ORG™ is changing human attitudes about and behavior toward plastics and reducing plastic pollution. The End Plastic Pollution campaign helps people understand the impacts of plastic pollution on human and ecosystem health and how everyday actions can lessen the problem.

A new Greenpeace report finds just 5 percent of plastics are recycled.

Less than 3 million tons of plastic bottles are recycled each year around the country. While that may seem like a lot of plastic, that amount represents less than 8% of the total plastic waste produced in America.

It takes up to 1,000 years for every single bottle to decompose. 80 percent of the plastic water bottles we buy end up in landfills. U.S. landfills are overflowing with more than 2 million tons of discarded water bottles.

About 75% of global plastics produced are thermoplastics that can be melted and molded over and over to produce new plastics, which – in theory – makes all thermoplastics recyclable. The remaining 25% of plastics are thermoset plastics that do not soften when exposed to heat, making them near-impossible to recycle.

Most plastics have a chemical history that makes starting a new life a challenge. The dyes and flame retardants that make them perfect for say, a couch cushion or a bottle of detergent, make them tough to transform into a desirable end product - one of the reasons just 10% of plastic in the United States gets recycled.

Social sharing: The campaign encouraged customers to share their Coke with others, creating a sense of community and social sharing around the brand. This helped to increase brand awareness and engagement.

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Actors

Actors who starred in American Beverage Association TV Spot, 'Every Bottle Back'

Preston Jones photo
Rey Valentin photo
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Agenices of the American Beverage Association TV Spot, 'Every Bottle Back'

American Beverage Association TV commercial - Every Bottle Back
TRG

TRG is a company that appears to have various areas of focus based on the search results. One of the main areas of focus for TRG appears to be management, as evidenced by its name, TRG Management Comp...

Products

Products Advertised

Coca-Cola
DASANI Purified Water
Dr Pepper
LIFEWTR
Pepsi
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