What the Xiidra TV commercial - Inflammation Control: Financing is about.
Xiidra is a prescription eye drop used to treat the signs and symptoms of dry eye disease. The brand has launched a new television commercial that highlights how the medication can help control inflammation caused by the condition.
The TV spot, titled "Inflammation Control: Financing," features a woman struggling with dry eye symptoms. She visits her eye doctor, who recommends Xiidra to help control inflammation. The ad emphasizes that Xiidra is FDA-approved and can help relieve the discomfort of dry eye disease.
The commercial also discusses financing options for the medication, including a special savings card that can help patients save on their prescriptions. The card allows eligible patients to pay as little as $5 for a 30-day supply of Xiidra.
Overall, the Xiidra TV spot aims to educate viewers about the benefits of the medication for dry eye disease. The ad emphasizes the importance of controlling inflammation, and highlights the financial assistance available for patients who need it. Through its messaging, the commercial hopes to reach patients who have struggled with dry eye disease and may be seeking a new solution to manage their symptoms.
Xiidra TV commercial - Inflammation Control: Financing produced for
Xiidra
was first shown on television on July 23, 2020.
Frequently Asked Questions about xiidra tv spot, 'inflammation control: financing'
The cost for Xiidra ophthalmic solution 5% is around $730 for a supply of 60 solution, depending on the pharmacy you visit. Quoted prices are for cash-paying customers and are not valid with insurance plans. This price guide is based on using the Drugs.com discount card which is accepted at most U.S. pharmacies.
Under the terms of the agreement, Bausch + Lomb, through an affiliate, has agreed to acquire XIIDRA, libvatrep and AcuStream from Novartis for up to $2.5 billion , including an upfront payment of $1.75 billion in cash with potential milestone obligations up to $750 million based on sales thresholds and pipeline ...
Actor Ken Jeong
But Novartis has both in one person for its dry eye disease medicine Xiidra. Actor Ken Jeong is no longer a practicing physician, but he is still a celebrity Novartis spokesperson for the past 18 months, and he's now turning up the celebrity for the brand.
Put simply, Xiidra reduces inflammation caused by dry eye disease. Xiidra belongs to the class of medicines known as lymphocyte function-associated antigen-1 (LFA-1) antagonists. It may also be called an ophthalmic anti-inflammatory agent.
A variety of factors, such as what kind of health insurance you have, will determine how much you will pay for Xiidra. The list price for a 30-day supply of Xiidra is $633.75, but over 90% of patients using the Xiidra Savings Card pay $0 for their prescription (including refills)!
Average 12 Month Prices for Xiidra
Pharmacy | Xiidra Retail Price | Xiidra SingleCare Price |
---|
Walmart | $762.24 | $611.45 |
Walgreens | $961.64 | $670.95 |
Kroger Pharmacy | $805.41 | $582.64 |
Albertsons Pharmacy | $693.45 | $588.56 |
Xiidra is manufactured by Shire US Inc., of Lexington, Massachusetts.
$3.4 billion
In 2019, Novartis paid $3.4 billion to acquire Xiidra from Takeda, which had gained rights to the medicine a year earlier when it bought Shire. The deal is part of Novartis' yearslong push to focus on developing and selling innovative medicines.
Xiidra TVC starring SJM's Jemma Rivera.
The Hangover's Ken Jeong speaks about his experience with Dry Eye Disease. WASHINGTON (WDVM) - Actor Ken Jeong has starred in the Hangover movies and hosted the Masked Singer. While many say he is a great comedian, his journey with Dry Eye Disease has been no laughing matter.
MAXIDEX ® (dexamethasone 0.1%)
This is used to treatment inflammation caused by various eye problems and after eye procedures or surgeries. This is a corticosteroid, therefore it can also potentially cause "steroid induced glaucoma" when used chronically.
When used regularly, Xiidra helps to improve symptoms of dry eye syndrome. If your dry eye symptoms improve with Xiidra, you may wish to use the medication long term. Your doctor will help you decide if long-term treatment with Xiidra is right for you.