Specialized Bicycles is a company that has been providing high-quality bicycles for over four decades. Located in Morgan Hill, California, Specialized Bicycles was founded by Mike Sinyard in 1974. The...
The Specialized Bicycles Turbo Creo SL is the ultimate e-bike designed for speed, style, and performance. In their latest TV spot, titled 'It’s Julian, Only Faster,' the brand features professional racing cyclist Julian Alaphilippe and commentator Phil Liggett, highlighting the power and agility of the Turbo Creo SL.
The spot opens with Julian Alaphilippe racing on his bike through a scenic mountain backdrop. He is then shown stopping for a brief moment to grab a drink of water and take in the breathtaking view. But his moment of relaxation is short-lived as he quickly hops back onto his Turbo Creo SL and takes off like a rocket.
As he races down the mountain, Alaphilippe is shown passing various riders before arriving at a rest stop where he is greeted by Phil Liggett, who is amazed at the speed and agility of the Turbo Creo SL. Liggett, known for his commentary during cycling races, adds to the excitement of the spot by providing a play-by-play of Alaphilippe's impressive ride.
Throughout the spot, the brand highlights the performance capabilities of the Turbo Creo SL, showcasing its lightweight construction and powerful motor, which allows riders to reach faster speeds with less effort. The bike's sleek design and premium components also add to its impressive performance capabilities.
The TV spot ends with Alaphilippe and Liggett riding side by side on their Turbo Creo SL e-bikes, with Liggett exclaiming, "It's Julian, Only Faster!" The tagline for the campaign, "Ride what the pros ride," emphasizes the premium quality of the Turbo Creo SL and positions it as the ultimate e-bike for professional and amateur riders alike.
Specialized Bicycles Turbo Creo SL TV commercial - It’s Julian, Only Faster produced for Specialized Bicycles was first shown on television on July 16, 2019.
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