American Express television commercial 2021

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Advertisers of the American Express TV Spot, 'Membership: Steakatarian'

American Express

American Express is a globally recognized financial services company that provides an array of products such as credit cards, charge cards, and traveler's checks to its customers. Founded in 1850, the...

What the American Express TV commercial - Membership: Steakatarian is about.

American Express is known for its clever marketing campaigns, and their TV Spot titled 'Membership: Steakatarian' is no exception.

The ad features a man named Dave, who claims to be a "Steakatarian" - someone who only eats steak. Dave enters a restaurant and is greeted by the chef, who asks him what type of steak he would like. However, Dave is disappointed to learn that the restaurant is all out of his preferred cut of meat.

Unfazed by the situation, Dave reaches into his wallet and pulls out his American Express card. With the swipe of his card, the chef is able to source the steak that Dave desires, and he is served a perfectly cooked, juicy steak.

The tagline of the ad is "Membership has its privileges," and it's clear that American Express is positioning their credit card as the ultimate tool for those who want to indulge in their passions and desires. By highlighting the unique dining experience that their card can provide, American Express is reminding viewers that with their card, they can have access to exclusive benefits and experiences that others may miss out on.

Overall, this TV Spot successfully showcases American Express' commitment to providing their members with exceptional service and unparalleled benefits. It's a clever and memorable way to remind consumers of the value of being an American Express cardholder.

American Express TV commercial - Membership: Steakatarian produced for American Express was first shown on television on April 28, 2021.

Frequently Asked Questions about american express tv spot, 'membership: steakatarian'

Jack Box
Portrayed by	Dean Baker (1994–1999) Bob Thompson (1999–2004) John Glenn (2004–2014) David Tompkins (2014–present) Peter Sittig (puppet)
Voiced by	Paul Winchell (1971-76) Rick Sittig (1994–2015) David Tompkins (2015–present) (English) Horacio Mancilla (Spanish)
In-universe information
Full name	Jack I. Box

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Agenices

Agenices of the American Express TV Spot, 'Membership: Steakatarian'

mcgarrybowen

Mcgarry Bowen LLC is a marketing solutions company with a focus on problem-solving. The company specializes in writing and editing, and has a team of talented professionals who are dedicated to buildi...

Universal McCann (UM)

Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...