The Florida Department of Citrus is a state-run organization that is responsible for promoting and regulating the citrus industry in Florida. The department was created in 1935, in response to the cha...
The Florida Department of Citrus TV spot titled 'Juice Pour' is a captivating and inspiring advertisement. The ad opens with a close-up shot of a hand picking up a glass of orange juice and raising it to the mouth, and as the camera zooms out, we see that the individual is standing in a beautiful and vibrant orange grove. The ad then cuts to an overhead shot of the individual standing in the grove, surrounded by endless rows of orange trees.
The one-minute clip features an array of breathtaking visuals and a heartwarming story that showcases the hard work and dedication of Florida's citrus farmers. The ad takes viewers through the entire process of making orange juice – from picking the fruit to squeezing it into a glass, with close-up shots of the juice being poured over ice.
As the ad progresses, we hear the voice-over proclaiming that the orange juice being enjoyed is the result of the hard work and dedication of Florida's citrus farmers, reminding everyone that orange juice has always been a symbol of Florida.
The 'Juice Pour' ad concludes with a shot of a family gathered together, enjoying a glass of refreshing orange juice, with the tagline 'squeeze the day.' The ad is a powerful statement about the importance of Florida's citrus industry and its contribution to the state's economy. It also emphasizes the fresh and natural taste of Florida orange juice, encouraging people to make it a part of their daily routine.
Overall, the Florida Department of Citrus TV spot 'Juice Pour' is a beautifully executed and inspiring advertisement that reminds us of the hard work and dedication that goes into producing a glass of fresh orange juice, while encouraging us to savor and appreciate every drop.
Florida Department of Citrus TV commercial - Juice Pour produced for Florida Department of Citrus was first shown on television on September 29, 2013.
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