Nike: A Multinational Sports Apparel CompanyNike, Inc. is a multinational sports apparel and equipment company based in Beaverton, Oregon, United States. The company includes the Nike, Jordan, and Con...
Nike Golf's RZN TV spot, 'Play in the Now' is a visually stunning advertisement that captures the spirit of the game of golf. The ad showcases various golfers of different ages, backgrounds, and skill levels as they play on beautiful courses amidst some of the world's most breathtaking landscapes.
The ad's message is clear: Golf is a game that requires skill, precision, and focus, and it's all about living in the present moment. The ad encourages viewers to forget about the past and future, and instead, to focus on the shot at hand. This message is perfectly captured in the ad's tagline: "Play in the Now."
The spot is set to a dynamic and rhythmic soundtrack, which follows the action on the course. The visuals are stunning throughout, with sweeping aerial views of golf courses, close-up shots of golfers in action, and panoramic views of the world's most beautiful landscapes.
One of the most notable aspects of the ad is its diversity. It features golfers of all ages, genders, and races, a clear nod to the sport's global appeal and broad audience. The ad portrays golf as accessible and inclusive, a sport for everyone, regardless of their background or skill level.
Overall, Nike Golf's RZN TV spot, 'Play in the Now', is an excellent example of a well-executed and inspiring sports advertisement. It captures the essence of golf and inspires viewers to take up the sport, play with focus and precision, and enjoy the beauty of the present moment on the course.
Nike Golf RZN TV commercial - Play in the Now produced for Nike was first shown on television on March 16, 2014.
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