Actor Ken Jeong But Novartis has both in one person for its dry eye disease medicine Xiidra. Actor Ken Jeong is no longer a practicing physician, but he is still a celebrity Novartis spokesperson for the past 18 months, and he's now turning up the celebrity for the brand.

Xiidra TVC starring SJM's Jemma Rivera.

Novartis is passing off the dry eye disease drop Xiidra to eye health specialist Bausch + Lomb in a $2.5 billion deal, another step in the company's overhaul as it focuses on five core areas. Bausch + Lomb will pay $1.75 billion upfront with potential milestone payments up to $750 million.

Tear production tends to diminish as you get older. Dry eyes are more common in people over 50. Being a woman. A lack of tears is more common in women, especially if they experience hormonal changes due to pregnancy, using birth control pills or menopause.

Ken Jeong: The comedian and actor, best known for his roles in the Hangover movies, has spoken about his struggles with dry eye. He has said that his symptoms began during his time as a practicing physician and have continued to be an issue for him throughout his career.

The cost for Xiidra ophthalmic solution 5% is around $730 for a supply of 60 solution, depending on the pharmacy you visit. Quoted prices are for cash-paying customers and are not valid with insurance plans. This price guide is based on using the Drugs.com discount card which is accepted at most U.S. pharmacies.

Xiidra has an average rating of 3.7 out of 10 from a total of 294 reviews on Drugs.com. 26% of reviewers reported a positive experience, while 55% reported a negative experience.

Currently, there is no permanent cure for dry eye disease, which occurs when the eyes are unable to remain moist. This can cause discomfort and may result in vision problems.

Dry eye is a chronic condition. It doesn't have a cure, but treatments can help manage your symptoms. You may have to try several different treatments to find what works best for you. This can be a stressful process, but it's worth the effort.

The male celebrities with the most attractive eyes

• Paul Rudd. Voted as PEOPLE's Sexiest Man Alive in 2021, our respondents couldn't get enough of Paul Rudd's eyes with 12% voting them as the most attractive.
• Harry Styles.
• Prince William.
• Bruno Mars.

Falk grew up in Ossining, New York. Falk's right eye was surgically removed when he was three because of a retinoblastoma. He wore an artificial eye for most of his life. The artificial eye was the cause of his trademark squint.

However, the AAO guidelines point out that studies of Xiidra for treating this condition looked at the drug over a period of 3 months. The safety of using Xiidra long term (12 months or longer) currently isn't known.