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Xiidra TV commercial - More Than Just Dryness
Xiidra

IntroductionXiidra (lifitegrast ophthalmic solution) is a prescription medication used to treat the signs and symptoms of dry eye disease , a common condition that affects millions of people in the Un...

What the Xiidra TV commercial - More Than Just Dryness is about.

Xiidra TV commercial - More Than Just Dryness

The Xiidra TV Spot, titled "More Than Just Dryness," is a powerful and impactful commercial that highlights the struggles that many people face when dealing with the symptoms of dry eye syndrome. The ad features a diverse range of individuals, each of whom shares their experiences with this often-painful condition.

From the outset, the commercial sets an empathetic tone, with each individual candidly confessing to the discomfort and inconvenience that dry eye has caused in their life. Many of the participants talk about how hard it is to simply carry out day-to-day activities like reading, driving, or using computers when your eyes are dry and itchy.

Yet beyond the physical symptoms, the commercial also delves into the emotional toll that dry eye can take. We hear from several participants who talk about how they feel embarrassed or frustrated when others mistake their red or watering eyes for signs of tears or weakness.

Throughout the commercial, a pulsing soundtrack plays in the background, underscoring the sense of energy and urgency that many sufferers of dry eye feel. The ad also features a striking animation that vividly illustrates the biology behind dry eye syndrome, helping viewers to better understand the root causes of the condition.

Despite the often-heavy subject matter, the commercial ultimately offers a hopeful message to viewers. Each participant talks about how using Xiidra, a prescription eye drop specifically designed to alleviate the symptoms of dry eye, has helped them regain a sense of normalcy and control in their lives.

Overall, the Xiidra TV Spot, 'More Than Just Dryness,' is a poignant and nuanced look at a condition that millions of individuals suffer from every day. Through its blend of powerful personal stories and medical science, the commercial serves as a valuable resource for anyone looking to better comprehend the challenges of dry eye and the treatment options available.

Xiidra TV commercial - More Than Just Dryness produced for Xiidra was first shown on television on May 13, 2018.

Frequently Asked Questions about xiidra tv spot, 'more than just dryness'

In clinical studies, Xiidra reduced symptoms of eye dryness at 2 weeks in 2 out of 4 studies, with improvements observed at 6 and 12 weeks in all 4 studies. Approximately 70% as of 6/28/22. Xiidra may provide lasting symptom relief for some patients with continued twice-daily use.

For severe dry eye syndrome, your ophthalmologist may recommend that you use cyclosporine, known by the brand name Restasis®, an anti-inflammatory medicated eye drop designed for long-term use.

What is dry eye? Dry eye happens when your eyes don't make enough tears to stay wet, or when your tears don't work correctly. This can make your eyes feel uncomfortable, and in some cases it can also cause vision problems. Dry eye is common - it affects millions of Americans every year.

Xiidra is a prescription drug that's used to treat dry eye syndrome. It comes as eye drops. It's packaged in single-dose containers, which hold enough medication for one dose (one drop in each eye).

The latest treatments include new prescription eye drops and intense pulsed light therapy. Tears are essential for maintaining the health and comfort of the eyes. They provide moisture, nourishment, and protection to the ocular surface.

Xiidra has an average rating of 3.7 out of 10 from a total of 294 reviews on Drugs.com. 26% of reviewers reported a positive experience, while 55% reported a negative experience.

Home Remedies for Dry Eyes: What Works?

  1. Warm Compresses.
  2. Wash Crusty Lashes.
  3. Blink More.
  4. Eat (Naturally) Oily Fish.
  5. Stay Hydrated.
  6. Wear Wraparound Sunglasses.
  7. Use a Humidifier and a Filter.
  8. Dos and Don'ts for Drops.

Illness (including rheumatoid arthritis, lupus, Graves' disease, diabetes, scleroderma, and Sjogren's syndrome). Hormonal changes in women after menopause and during pregnancy. Poor blinking habits while reading or looking at a computer screen for long periods of time.

Xiidra Safety It is expected for some people who use Xiidra to experience side effects like eye irritation, discomfort, or blurred vision when the drops are applied to the eyes, and an unusual taste sensation. These are not all the possible side effects of Xiidra.

Blurred vision is a possible side effect you may experience after applying a dose of Xiidra. However, this side effect wasn't common in the drug's clinical trials. And blurred vision caused by the drug isn't expected to last.

Diet rich in fish oil may reduce risk of dry eye “Treating the inflammation, however, can improve some of the symptoms." Omega-3 oils also appear to improve function in the eye's meibomian glands, which produce the oily part of tears. Improved function of those glands can ease dry eye symptoms.

Dry eye is a chronic condition. It doesn't have a cure, but treatments can help manage your symptoms. You may have to try several different treatments to find what works best for you. This can be a stressful process, but it's worth the effort.

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