What the Viacom TV commercial - +1 The Vote is about.

In 2018, Viacom, a media company, launched a TV spot called '+1 The Vote,' which aimed to encourage voting among young adults in America. The spot premiered on all of Viacom's networks, including MTV, BET, Comedy Central, and Nickelodeon, among others.

The spot opens with young people on their phones, scrolling through social media and distracted by their daily lives. Suddenly, the music changes, and the spot takes on a more urgent tone. The voice-over states, "Our democracy is in hands younger than ours," as various shots of people from diverse backgrounds flash on the screen. The voice-over continues, "There is power in every voice, and every vote."

The spot then shifts to young people using their phones and social media platforms to encourage their friends to register to vote. The message is clear – your vote matters, and social media is a powerful tool to inspire your peers to participate in democracy.

The message of '+1 The Vote' was timely. In 2018, the United States held its midterm elections. Young Americans had the power to tip the scale in favor of their preferred candidates. Viacom recognized this and used its vast network to deliver the importance of voting to a young audience.

In conclusion, Viacom's '+1 The Vote' spot was a powerful message that continues to resonate today. By using its reach to encourage young voting, Viacom helped to inspire a new generation of voters who recognize the importance of their voice in shaping the future of America.

Viacom TV commercial - +1 The Vote produced for Viacom was first shown on television on September 24, 2018.