What the Michelob Ultra TV commercial - Balance is about.

In the Michelob Ultra TV spot titled 'Balance,' the viewer is taken on a captivating journey that highlights the importance of finding equilibrium in life's everyday moments. Set to the enchanting sounds of Jake Bugg's song, the ad beautifully captures the essence of balance through stunning visuals and a thought-provoking narrative.

The commercial begins with a breathtaking aerial shot of a picturesque coastline. The serene ocean waves gently crash against the rocks, symbolizing the ebb and flow of life. As the camera pans across the landscape, we see individuals engaged in various activities that reflect different aspects of balance.

A group of yogis gracefully perform a series of intricate poses on a tranquil beach, showcasing the physical balance achieved through yoga and mindfulness. Next, we witness a surfer gracefully riding a wave, exemplifying the harmony between nature and the human spirit. The scene seamlessly transitions to a tranquil forest, where a hiker navigates a narrow trail with poise and agility, demonstrating the balance between man and the environment.

The ad then shifts its focus to the pleasure of enjoying a Michelob Ultra, highlighting how this crisp and refreshing beer is the perfect complement to life's harmonious moments. As the narration begins, the camera zooms in on a group of friends sharing laughter and good times at a beachside bonfire. The narrator's voiceover eloquently speaks of finding balance and moderation in the pursuit of a fulfilling life.

Throughout the commercial, Jake Bugg's soulful and melodious song, perfectly titled 'Balance,' sets an evocative tone. The lyrics echo the sentiments conveyed by the visuals, urging viewers to embrace the beauty of balance and mindfulness in their own lives. The song's gentle acoustic guitar and Bugg's heartfelt vocals create an atmosphere that is both enchanting and introspective.

As the ad draws to a close, the final shot shows a group of friends enjoying the last sip of their Michelob Ultra, their satisfied smiles reflecting the contentment that can be found through a balanced lifestyle.

In summary, Michelob Ultra's TV spot 'Balance' elegantly captures the essence of equilibrium and mindfulness. Through visually stunning images and a captivating narrative, the ad reminds us to seek balance in our lives, appreciating the harmony between ourselves, nature, and the joys life has to offer. Jake Bugg's poignant song adds another layer of emotional depth, creating a truly mesmerizing and thought-provoking viewing experience.

Michelob Ultra TV commercial - Balance produced for Michelob was first shown on television on January 26, 2017.