Overview of Dial CorporationThe Dial Corporation is an American branded consumer products company that was founded in 1948 in Chicago, Illinois. The company started as a maker of soap and has since ex...
Dial is a well-known brand of soap and body wash that has been around for decades. Over the years, Dial has become a trusted name in personal hygiene products, known for their quality and effectiveness. As part of their promotional efforts, Dial has produced several television commercials to promote their line of products. One of their most popular spots is the 'In Our Hands' TV spot.
The 'In Our Hands' commercial was first launched in 2016 and quickly became one of the most captivating and thought-provoking ads for personal care products. The ad features individuals from all walks of life coming together to emphasize the importance of taking care of oneself and the planet. The ad opens with a montage of images featuring hands of all ages, races, and professions. These hands are shown holding different items such as cellphones, coffee mugs, cars, and even the earth itself.
The voice-over in the commercial highlights how our hands play such a vital role in our daily lives and how it is in our hands to take care of ourselves, our loved ones, and the planet we live in. The narrator talks about the importance of Dial products in keeping our hands clean and free from germs and stresses on Dial's high standards of hygiene.
The commercial then goes on to show a mother holding her baby, a young woman typing on her laptop, a man fixing a car, and others, all emphasizing the importance of clean hands. The ad then concludes with the tagline "healthy hands, healthy planet, Dial it in."
The 'In Our Hands' Dial TV spot has been widely acclaimed for its powerful message and its ability to connect with people. It reinforces the importance of good personal hygiene and the role we all play in keeping ourselves and the planet healthy. By bringing together a diverse group of people with different backgrounds, ages, and professions, Dial has created an ad that speaks to all of us, regardless of who we are or where we come from. It is a moving and inspiring message that continues to resonate with people today.
Dial TV commercial - In Our Hands produced for Dial was first shown on television on May 25, 2020.
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