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Under Armour TV commercial - Rule Yourself
Under Armour

Under Armour is a well-known company that specializes in producing sports apparel, footwear, and accessories. They are committed to providing athletes with the gear they need to perform at their best....

What the Under Armour TV commercial - Rule Yourself is about.

Under Armour TV commercial - Rule Yourself

The "Rule Yourself" TV spot by Under Armour featuring football superstar Tom Brady is a captivating and inspiring advertisement that showcases the dedication and hard work that goes into becoming an elite athlete. The commercial is a part of Under Armour's ongoing "Rule Yourself" campaign, which celebrates the relentless pursuit of excellence and the unyielding determination required to achieve greatness.

The ad begins with Brady standing alone in an empty football stadium, wearing Under Armour gear from head to toe. He is shown performing a series of intense workouts, meticulously practicing his craft, and pushing his limits to the extreme, all while the tagline "It's what you do in the dark that puts you in the light" is displayed on the screen.

Throughout the commercial, viewers are given glimpses of Brady's rigorous training regimen, including weightlifting, cardio routines, and speed drills, all of which are designed to optimize his performance on the field. The dialogue in the background echoes the message of the ad and emphasizes the importance of consistent dedication and hard work, stating, "You can't build a great building on a weak foundation. You must have a solid foundation if you're going to have a strong superstructure."

As the spot concludes, viewers see Brady putting on his helmet and running triumphantly onto the field in a game, ready to face his opponent. The ad closes with the tagline "Rule Yourself" and the Under Armour logo, leaving an impact on viewers long after the commercial has ended.

Overall, the "Rule Yourself" TV spot featuring Tom Brady is a powerful and inspiring advertisement that showcases the hard work, dedication, and discipline required to achieve greatness, both on and off the field. The ad effectively communicates Under Armour's mission to empower athletes everywhere and encourage them to reach their full potential.

Under Armour TV commercial - Rule Yourself produced for Under Armour was first shown on television on September 9, 2015.

Frequently Asked Questions about under armour tv spot, 'rule yourself' featuring tom brady

Thus, through highlighting underdogs in the “Rule Yourself” campaign, UA desires to inspire everyday people to stay humble and hungry for success by providing the necessary tools - apparel, footwear, and equipment - required to persevere and push through a difficult workout.

He first became an Under Armour endorser for $4 million dollars in 2013 and two years later, received a nine-year extension and equity. His latest deal, which was announced just this Thursday (US time), makes him a lifetime endorser, meaning he will continue promoting the company even after retirement.

Tom Brady wrote a letter to any future athlete who might get billed as “the next” version of himself, and he wasn't going to let just anyone narrate it. No, for this Under Armour commercial, Brady sought out one of the most iconic voices ever, legendary actor Morgan Freeman.

Tom Brady-Morgan Freeman commercial: What to know about Under Armour 'letter' ad.

'Rule yourself' is about overcoming. To practice as much as Spieth does, say, means conquering all of life's distractions.

In the campaign's hero film, basketball players – including Curry, Kelsey Plum, Aliyah Boston and Bryson Tucker – are galvanized by their rallying cry, unified by the common goal to be the greatest, together.

As for how Brady's contract breaks down, Pro Football Network reports that Brady will earn $15 million salaries for each season, with $10 million roster bonuses. According to the site, Brady's salary counts for 14.1 percent of the Buccaneers' salary cap, which is estimated at more than $30 million for 2021.

Over the last several years, Under Armour, experiencing falling sales and stock prices, has worked to cut costs by restructuring or ending sponsorship contracts with athletes, schools and professional leagues, including the NFL. In many ways, the company has withdrawn from being a major player in college athletics.

Brady's brand awareness on a big stage draws a callback to Michael Jordan famously covering up the Reebok logo during the gold medal ceremony in the 1992 Summer Olympics with an American flag, as Jordan was the face of Nike at the time and held his allegiance to the brand.

Tom Brady unretired once after his initial announcement in early 2022, but he says this latest decision is final. Brady joked that he used up all of his “unretirements.” “As I said, you're only allowed one unretirement, and I've used that up.”

BRADY™ is founded by Tom Brady, Jens Grede and Dao-Yi Chow.

Contact The Author. There is more to Veronika Rajek than her love for Tom Brady. The 26-year-old Slovakian model - who supported the Buccaneers quarterback in Tampa during a win over the Saints last month - got candid about OnlyFans, her partying lifestyle, and her strict upbringing in Slovakia.

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Actors who starred in Under Armour TV Spot, 'Rule Yourself' Featuring Tom Brady

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Agenices

Agenices of the Under Armour TV Spot, 'Rule Yourself' Featuring Tom Brady

Under Armour TV commercial - Rule Yourself
Droga5

Droga5 is an American advertising agency founded in New York in 2006 by Australian creative David Droga. The company has since become one of the most well-known and respected advertising agencies in t...

Under Armour TV commercial - Rule Yourself
Optimum Sports

Optimum Sports is a company that focuses on health, fitness, and sports. The company offers a range of services that are designed to help individuals and organizations achieve their goals. These servi...

Under Armour TV commercial - Rule Yourself
Reset

Reset is a startup company that offers a unique technological solution for mental health. The company was founded in 2018 by a group of experts in the fields of psychology, software engineering, and b...

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