Thus, through highlighting underdogs in the “Rule Yourself” campaign, UA desires to inspire everyday people to stay humble and hungry for success by providing the necessary tools - apparel, footwear, and equipment - required to persevere and push through a difficult workout.

He first became an Under Armour endorser for $4 million dollars in 2013 and two years later, received a nine-year extension and equity. His latest deal, which was announced just this Thursday (US time), makes him a lifetime endorser, meaning he will continue promoting the company even after retirement.

Tom Brady wrote a letter to any future athlete who might get billed as “the next” version of himself, and he wasn't going to let just anyone narrate it. No, for this Under Armour commercial, Brady sought out one of the most iconic voices ever, legendary actor Morgan Freeman.

Tom Brady-Morgan Freeman commercial: What to know about Under Armour 'letter' ad.

'Rule yourself' is about overcoming. To practice as much as Spieth does, say, means conquering all of life's distractions.

In the campaign's hero film, basketball players – including Curry, Kelsey Plum, Aliyah Boston and Bryson Tucker – are galvanized by their rallying cry, unified by the common goal to be the greatest, together.

As for how Brady's contract breaks down, Pro Football Network reports that Brady will earn $15 million salaries for each season, with $10 million roster bonuses. According to the site, Brady's salary counts for 14.1 percent of the Buccaneers' salary cap, which is estimated at more than $30 million for 2021.

Over the last several years, Under Armour, experiencing falling sales and stock prices, has worked to cut costs by restructuring or ending sponsorship contracts with athletes, schools and professional leagues, including the NFL. In many ways, the company has withdrawn from being a major player in college athletics.

Brady's brand awareness on a big stage draws a callback to Michael Jordan famously covering up the Reebok logo during the gold medal ceremony in the 1992 Summer Olympics with an American flag, as Jordan was the face of Nike at the time and held his allegiance to the brand.

Tom Brady unretired once after his initial announcement in early 2022, but he says this latest decision is final. Brady joked that he used up all of his “unretirements.” “As I said, you're only allowed one unretirement, and I've used that up.”

BRADY™ is founded by Tom Brady, Jens Grede and Dao-Yi Chow.

Contact The Author. There is more to Veronika Rajek than her love for Tom Brady. The 26-year-old Slovakian model - who supported the Buccaneers quarterback in Tampa during a win over the Saints last month - got candid about OnlyFans, her partying lifestyle, and her strict upbringing in Slovakia.