Who is Libman?Libman is a family-owned cleaning products company that has been in business for over 125 years. It began in 1896 with a wire-wound corn broom and has since expanded its line of products...
Libman is a cleaning product company that focuses on providing high-quality cleaning solutions for households. One of their latest television commercials or TV spots is the 'Live for the Moment' advertisement.
The advertisement opens with a woman dancing with her mop around an untidy living room. As she dances with her mop, she knocks over a vase and breaks it. She keeps on dancing and continues to clean the mess caused by the broken vase. The advertisement then flashes the message, "We don't make messes, we clean them!" The message suggests that while accidents can happen, it's always possible to clean up and move on.
The Libman TV Spot goes further by emphasizing the importance of living in the moment. The woman in the advertisement continues to dance with her mop, even after breaking the vase. The message is that we should embrace every moment, even if it means cleaning up messes afterwards.
The TV spot is accompanied by an upbeat and catchy tune that encourages the audience to dance while cleaning. The aim is to make cleaning fun and enjoyable and to promote the idea that cleaning does not have to be a boring chore.
The Libman TV spot is a unique and innovative take on an otherwise mundane household chore. It encourages viewers to embrace life's little messes and implies that accidents can be a part of life. The message is empowering and inspiring, as it encourages viewers to live in the moment and make the most out of life's experiences. Overall, the Libman TV spot is an excellent example of how a cleaning product company can promote cleaning in an exciting, empowering and engaging way.
Libman TV commercial - Live for the Moment produced for Libman was first shown on television on January 1, 2016.
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