E*TRADE, a renowned online brokerage firm, has become a significant part of the Morgan Stanley family following its acquisition in 2020. This strategic move has brought together two powerhouses in the...
The E*TRADE TV Spot, 'Tigers' Featuring Kevin Spacey is an advertisement that was created to promote the E*TRADE online brokerage platform. It features Hollywood actor Kevin Spacey, who is known for his roles in popular films such as "The Usual Suspects" and "American Beauty".
The ad opens with a shot of Spacey in a dimly lit room speaking directly to the camera. He begins by introducing himself and E*TRADE's online platform that enables users to trade stocks, options, and futures. He highlights how E*TRADE helps users stay informed and make informed decisions by providing access to market data and real-time news alerts.
The ad takes an unexpected turn at this point, as Spacey is suddenly interrupted by a roaring tiger that enters the room behind him. But instead of panicking, Spacey continues to speak calmly and confidently to the camera as the tiger prowls behind him.
As the ad unfolds, Spacey continues to emphasize the benefits of E*TRADE's platform while the tiger lurks menacingly in the background. The tension created by the presence of the tiger helps to make the overall message of the ad even more memorable and impactful.
In the end, the tagline "Don't get mad, get E*TRADE" flashes on the screen while Spacey and the tiger stare each other down. The ad ends with the tiger finally retreating and Spacey turning back to the camera with a wry smile.
Overall, the E*TRADE TV Spot, 'Tigers' Featuring Kevin Spacey is a creative and entertaining advertisement that effectively captures the audience's attention and delivers a memorable message about the benefits of E*TRADE's online platform.
E*TRADE TV commercial - Tigers produced for E*TRADE from Morgan Stanley was first shown on television on May 2, 2014.
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