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Swiffer TV commercial - The Rukavinas

What the Swiffer TV commercial - The Rukavinas is about.

Swiffer TV commercial - The Rukavinas

In the Swiffer TV spot titled 'The Rukavinas,' we are introduced to a lovable and relatable family who is facing a common struggle in their household cleaning routine. The Rukavinas consist of Mr. and Mrs. Rukavina, a hardworking couple, and their two mischievous children, Emily and Ben.

The commercial opens with scenes of chaos and mess in various rooms of the Rukavina household, highlighting the challenges that come with keeping a home clean. Cheerios scattered on the floor, muddy footprints leading through the hallway, and a sticky spill on the kitchen counter are just a few of the messes the family has to contend with. The overwhelmed expressions on the parents' faces convey the need for a simple and effective cleaning solution.

Enter Swiffer, the household cleaning brand that promises to make cleaning a breeze. As the family discovers the Swiffer products, their lives begin to change for the better. We see Mrs. Rukavina effortlessly gliding a Swiffer Sweeper across the hardwood floors, picking up dirt and debris with ease. Mr. Rukavina tackles the sticky kitchen counter using a Swiffer WetJet, leaving it spotless in seconds. The children even get in on the cleanliness action, using Swiffer Dusters to effortlessly clean their toys and surfaces.

Throughout the commercial, we witness the transformation of the Rukavina household from chaos to cleanliness, thanks to Swiffer's innovative and user-friendly products. The previously overwhelmed parents now wear contented smiles, and the messy home is replaced with a sparkling and welcoming environment.

The TV spot concludes with the tagline, "Swiffer: Making cleaning easier, one home at a time." The Rukavina family serves as a relatable example of a busy household that can benefit from Swiffer's effective cleaning solutions. The commercial not only showcases the convenience and efficiency of Swiffer products but also highlights the positive impact they can have on a family's everyday life.

The 'Rukavinas' TV spot by Swiffer is not only a compelling advertisement for the brand but also a reminder that keeping a clean home doesn't have to be a daunting task. With Swiffer by their side, families like the Rukavinas can enjoy a clean and comfortable living space without sacrificing precious time and energy.

Swiffer TV commercial - The Rukavinas produced for Swiffer was first shown on television on February 17, 2014.

Frequently Asked Questions about swiffer tv spot, 'the rukavinas'

In 1999, Swiffer pioneered achieving an amazing clean with little effort. It all started with our Trap & Lock Technology. You can see this technology in our Sweeper cloths that attract dirt, dust and hair off the floors. The dirt is trapped on the cloth, eliminating the use of brooms and dustpans.

Procter & Gamble Swiffer is an American brand of cleaning products that is made by Procter & Gamble. Introduced in 1999, the brand uses the "razor-and-blades" business model, whereby the consumer purchases the handle assembly at a low price, but must continue to purchase replacement refills and pads over the lifespan of the product.

Launched to the global market in July 1999, the Swiffer generated $100 million in sales in the final four months of that year. By the one-year mark of the product's release, P&G had sold more than 11.1 million Swiffer starter kits across the United States.

The Swiffer came into existence after Continuum researchers videotaped people cleaning their homes and realized just how much people hated touching dirty mops. They also realized that most dirt in the home is primarily dust that could be picked up electrostatically.

The Swiffer Wet system offers an all-around better experience. It's easy to use and uses less water than the typical mop and bucket. Households went from using gallons of water to ounces of solution to clean their floors. Every household that uses Swiffer Wet could save over 70 gallons of water per year vs.

Danielle Miller, was a 13 year old girl in 2004 who sent her crush videos of herself masturbating with a Swiffer mop. No one even knew what viral was yet. Circulating the school and before long, Danielle was known as the Swiffer Girl.

Origin. The electrostatic cleaning system which P&G sells under the Swiffer brand was created by Kao Japan. An excerpt from a 1999 BizJournals article explains that "P&G can't claim it came up with the Swiffer idea on its own. A similar product was already on the market in Japan, by a company called Kao".

MARTINSBURG, W.Va. - The Procter & Gamble production facility under construction south of Martinsburg will make Swiffer products, the company said Thursday.

And our Dusters? They don't stir up dust like other feather dusters. Instead, they act like little magnets, attracting allergens*, dust and dust mite matter for good. Our products were designed to make life easier, and today our focus remains the same.

While a Swiffer is a great tool for everyday cleaning (especially if you vacuum first), don't use it if there's a lot of dirt or other debris on your floors. These bigger messes might be a better job for the Swiffer WetJet, or a regular mop or vacuum.

Swiffers are made of polyester (between celluloid and sulfur on the sequence), which is more electronegative than wood, the material of my floor.

Cyrina Fiallo Cyrina Fiallo is a Cuban-Italian actress and writer, born & raised in Miami, Florida. Since moving to Los Angeles, her more-than-two dozen television appearances include NBC's Brooklyn 99 and Community, Fox's Glee, CW's Supernatural and CBS's Life in Pieces and a recurring role on Disney's Good Luck Charlie.

Videos

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Actors

Actors who starred in Swiffer TV Spot, 'The Rukavinas'

Zack Rukavina photo
Agenices

Agenices of the Swiffer TV Spot, 'The Rukavinas'

Swiffer TV commercial - The Rukavinas
Kaplan Thaler Group

The Kaplan Thaler Group is an advertising agency founded by Linda Kaplan Thaler and Robin Koval in 1997. Linda Kaplan is a renowned advertising executive and author, known for creating and composing f...

Swiffer TV commercial - The Rukavinas
Starcom

Starcom is a world-renowned media communications agency that specializes in harnessing the power of media , technology, and data to create engaging and effective advertising campaigns. The company was...

Products

Products Advertised

Swiffer 360 Duster Extender
Swiffer Sweeper Floor Mop Starter Kit
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