Rohto is a Japanese pharmaceutical company that specializes in producing various healthcare products, particularly eye drops. The company was founded in 1899 by Ryuji Nagai and has since grown into on...
In the bustling hallways of a high school, where emotions run high and dreams soar in the hearts of young students, there exists a profound sense of camaraderie and unspoken bonds. It is within this backdrop that the Rohto Dry-Aid TV spot, titled 'Graduation,' unfolds with heartfelt emotion, capturing the essence of an important milestone in the lives of these characters.
The scene opens with a group of students gathered in a classroom, dressed in their graduation gowns and decorated with a mixture of excitement and nostalgia. As the camera pans, we see the protagonist, Emily, who stands at the center of the room, her eyes glistening with anticipation. Throughout the course of the TV spot, we delve into the rollercoaster of emotions she experiences on this fateful day.
The spot begins by highlighting Emily's journey from freshman to senior year, showcasing snippets of her life as she navigates the hallways, creates unforgettable memories with friends, and encounters the day-to-day challenges of being a student. Flashes of laughter, tears, and perseverance weave together, beautifully capturing the essence of the young adult experience.
Amidst these joyous memories, a subtle undercurrent starts to emerge - Emily's struggle with dry eyes. The TV spot delicately portrays moments where Emily's eyes irk her with an uncomfortable dryness, moments that threaten to overshadow her joyous occasion. Yet, Emily, like many resilient young adults, chooses to press forward, determined not to let her dry eyes dampen her spirit.
Enter the climax of the TV spot: graduation day. This pivotal day, filled with anticipation and overwhelming emotions, reaches its crescendo as Emily takes her place on stage, waiting to receive her diploma. In this poignant moment, as Emily's name is announced, her eyes fill with tears of pride and achievement. Yet, in an unexpected twist, the camera focuses on Emily's face as those tears of joy quickly turn into a moment of discomfort due to her dry eyes.
Just when it seems like Emily's special day may be eclipsed by this brief discomfort, the Rohto Dry-Aid product makes its grand entrance. Enter a close-up shot of the product, with its innovative formula promising relief and comfort. In a seamless transition, the TV spot showcases how Emily discreetly reaches into her graduation robe, retrieves the Rohto Dry-Aid, and gently applies it to her eyes, finding instant relief.
With a sense of relief and a grateful smile, Emily's dry eyes are now a thing of the past.
Rohto Dry-Aid TV commercial - Graduation produced for Rohto was first shown on television on March 11, 2020.
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