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Rohto Dry-Aid TV commercial - Graduation
Rohto

Rohto is a Japanese pharmaceutical company that specializes in producing various healthcare products, particularly eye drops. The company was founded in 1899 by Ryuji Nagai and has since grown into on...

What the Rohto Dry-Aid TV commercial - Graduation is about.

Rohto Dry-Aid TV commercial - Graduation

In the bustling hallways of a high school, where emotions run high and dreams soar in the hearts of young students, there exists a profound sense of camaraderie and unspoken bonds. It is within this backdrop that the Rohto Dry-Aid TV spot, titled 'Graduation,' unfolds with heartfelt emotion, capturing the essence of an important milestone in the lives of these characters.

The scene opens with a group of students gathered in a classroom, dressed in their graduation gowns and decorated with a mixture of excitement and nostalgia. As the camera pans, we see the protagonist, Emily, who stands at the center of the room, her eyes glistening with anticipation. Throughout the course of the TV spot, we delve into the rollercoaster of emotions she experiences on this fateful day.

The spot begins by highlighting Emily's journey from freshman to senior year, showcasing snippets of her life as she navigates the hallways, creates unforgettable memories with friends, and encounters the day-to-day challenges of being a student. Flashes of laughter, tears, and perseverance weave together, beautifully capturing the essence of the young adult experience.

Amidst these joyous memories, a subtle undercurrent starts to emerge - Emily's struggle with dry eyes. The TV spot delicately portrays moments where Emily's eyes irk her with an uncomfortable dryness, moments that threaten to overshadow her joyous occasion. Yet, Emily, like many resilient young adults, chooses to press forward, determined not to let her dry eyes dampen her spirit.

Enter the climax of the TV spot: graduation day. This pivotal day, filled with anticipation and overwhelming emotions, reaches its crescendo as Emily takes her place on stage, waiting to receive her diploma. In this poignant moment, as Emily's name is announced, her eyes fill with tears of pride and achievement. Yet, in an unexpected twist, the camera focuses on Emily's face as those tears of joy quickly turn into a moment of discomfort due to her dry eyes.

Just when it seems like Emily's special day may be eclipsed by this brief discomfort, the Rohto Dry-Aid product makes its grand entrance. Enter a close-up shot of the product, with its innovative formula promising relief and comfort. In a seamless transition, the TV spot showcases how Emily discreetly reaches into her graduation robe, retrieves the Rohto Dry-Aid, and gently applies it to her eyes, finding instant relief.

With a sense of relief and a grateful smile, Emily's dry eyes are now a thing of the past.

Rohto Dry-Aid TV commercial - Graduation produced for Rohto was first shown on television on March 11, 2020.

Frequently Asked Questions about rohto dry-aid tv spot, 'graduation'

Rohto® Preservative Free Dry Aid® Eye Drops RELIEF FOR DRY EYES: Our formula relieves 5 key symptoms of dry eye: dryness, irritation, grittiness, burning, and stinging. FAST ACTING: The proprietary formula instantly cools and soothes the eyes, offering you immediate comfort from irritation with a non-blurring quality.

Rohto® Max Strength Redness Relief eye drops relieve redness, soothes burning, plus provides hydration for dry eyes. This powerful lubricant even helps prevent further irritation, such as dryness and grittiness, which can often lead to red eyes!

Rohto Dry-Aid, with LiquidShield Technology, helps restore your natural tear film to create a uniform moisture shield that is clinically shown to soothe eyes for up to 12 hours.

Instructions. Directions: Directions: Put 1 or 2 drops in the affected eye(s) up to 4 times daily. Tightly snap on cap to seal.

They go by many names: Visine, Clear Eyes, B&L advanced redness relief, Rohto, and the list goes on. If you are someone who is using these drops daily or for more than just one instance, be warned that they may not be the safest for your eyes.

Like any medication, eyedrops must be taken as directed. And unless your doctor has instructed you to do so, eyedrops should not be taken on a daily basis for weeks at a time. Eyedrops are meant only as a temporary fix - not a long-term solution. In fact, overusing eyedrops can actually put your eye health at risk.

Other side effects of Rohto Dry-Aid

  • Blurred vision.
  • eye redness or discomfort or other irritation not present before use of this medicine.
  • increased sensitivity of eyes to light.
  • matting or stickiness of eyelashes.
  • swelling of eyelids.
  • watering of eyes.

Many eye doctors recommend not using eye drops with preservatives more than four times a day. Preservative-free eye drops have fewer additives. They are usually recommended for people with moderate to severe dry eye. They are often best for those who use artificial tears more than four times a day.

The preservatives in these eye drops may cause more harm than good. Many optometrists don't recommend using artificial tears with preservatives more than 4 times a day - the chemicals inside these preservatives can worsen your dry eye symptoms.

Aug. 24, 2023 -- The FDA is urging the public to avoid buying or using two different kinds of eye drops because of possible bacterial or fungal contamination. The warning is for "Dr. Berne's MSM Drops 5% Solution" and "LightEyez MSM Eye Drops – Eye Repair." Possible infections could threaten vision and life.

Many people using this medication do not have serious side effects. Tell your doctor right away if you have any serious side effects, including: eye pain, change in vision, continued eye redness/irritation. A very serious allergic reaction to this drug is rare.

You may experience blurry vision, redness, and a gritty sensation in your eyes. These symptoms can happen when your eyelids don't entirely close while sleeping. To prevent this, you can apply eye drops to your eyes each night before sleeping.

Videos

Watch Rohto Dry-Aid TV Commercial, 'Graduation'

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Rohto Dry-Aid
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