The ad, directed by Rodrigo Saavedra via Hobby Film, is set to Stevie Wonder's "Superstition" and benefits from diverse casting and great costumes.

Heineken 0.0 is a non-alcoholic beer launched with a blaze of glory. Finally, a big brewery is making alcohol free. It is naturally brewed and fermented using a traditional method, and the alcohol is then removed through a natural process.

The beer brand signed up to a multi-year sponsorship deal with the UEFA Women's Champions League and UEFA Women's Euros in 2021. The campaign centres on a key ad, titled Cheers to All Fans, Men Included, in which we see women fans demonstrating their commitment to the sport.

The main techniques to make nonalcoholic beer are to prevent yeast from producing alcohol or to remove alcohol at the end. These processes can leave beer tasting not quite right. To make Heineken 0.0, brewers remove alcohol but then add back in the fruity aromas that are stripped out along with the alcohol.

Heineken® is launching a global advertising campaign titled “Cheers with No Alcohol. Now You Can” to celebrate the fact that it is now easier than ever for everyone to share social moments regardless of whether they are drinking alcohol or not.

The world's second-largest brewer has been facing boycott calls on social media after a report that showed the company has introduced 61 new products in the Russian market even after it announced plans to exit the country in March 2022.

With all natural ingredients and low levels of carbohydrates, sugar and calories, the answer to “Is non-alcoholic beer bad for you?” for most people is no. Instead, it's a very good substitute to alcoholic and soft drink alternatives.

Unlike most non-alcoholic beers (that consist of carbonated drinks with flavours added to make them *taste* like beer), Heineken's 0.0 is crafted like an ordinary beer and then has the alcohol removed from it. This means you'll still get a taste that's pretty similar to the ~real thing~ but with none of the alcohol!

We brew the highest quality beers, build globally loved brands and strive to do both of these things as sustainably as possible. Our values are what we stand for. Passion for consumers and customers, Courage to dream and pioneer, Care for people and the planet and Enjoyment of life.

Both Heineken zero and the standard Heineken have the same characteristic fruity notes, a crisp taste and a malty body. The first mouthfuls are identical in flavour. The only difference comes through in the aftertaste.

Pubs around the West of Ireland are suspending the sale of Heineken products following the brewing company's proposed plans to hike the price of their kegs. It would see the equivalent of 17c per pint increase due to “exceptional inflationary challenges”, the brewery told Irish publicans in a letter.

Heineken Faces Boycott Calls as It Warns Russia Could Nationalize Its Business. Heineken NV said it is dealing with the “very real risk” that the Russia would nationalize its local business if it were to stop operations or become insolvent, amid criticism of the company's presence in the country.