What the Cerveza Pacifico TV commercial - Anchors Up is about.
Cerveza Pacifico is a popular Mexican beer brand that has become synonymous with a relaxed and carefree lifestyle, often associated with spending time on the beach or on the ocean. One of the brand's most memorable advertisements is the TV spot titled 'Anchors Up', which perfectly captures the essence of the Pacifico spirit.
The commercial opens with a group of friends setting sail on a small boat, with the sun setting in the background and waves lapping against the side of the boat. As they cruise along the coast, the friends begin to enjoy bottles of Cerveza Pacifico beer, with their laughter and conversation becoming increasingly animated.
As the night falls, the friends cast their anchor and jump into the water to swim and splash around. They continue to crack open bottles of Pacifico, sharing their beers as they float on their backs, watching the stars twinkle in the sky.
The music playing in the background adds to the laid-back, carefree vibe of the ad, with a catchy and upbeat tune that invites the viewer to join in on the fun. The tagline, "Anchors Up, Pacifico Time", is displayed on the screen, reminding viewers that with a cold Pacifico beer in hand, anything is possible.
Overall, the Cerveza Pacifico TV Spot 'Anchors Up' perfectly captures the essence of the brand and its commitment to promoting a relaxed and carefree lifestyle. The ad invites viewers to let go of their worries and enjoy the moment, encapsulating the Pacifico spirit in a single, memorable moment.
Cerveza Pacifico TV commercial - Anchors Up produced for
Cerveza Pacifico
was first shown on television on March 17, 2018.
Frequently Asked Questions about cerveza pacifico tv spot, 'anchors up'
MAZATLÁN
BORN IN MAZATLÁN
In 1900, three German brewers established Cervecería del Pacifico in the small Mexican port town of Mazatlán. Word of the exceptionally drinkable pilsner-style lager traveled fast. Soon, thirst for Pacifico spread from Sinaloa and up the rugged Baja coastline.
Due to its low alcohol contents, it is easy to drink. However, it still packs a flavor punch - it's loved for its citrus flavor, refreshing taste, and familiar yet delicious vibe. What makes Pacifico Beer a good gift? The approachability of this classic Mexican beer is a big reason this drink is a great gift.
pilsner-style lager
Pacifico is a pilsner-style lager with a crisp, refreshing flavor and a touch of grass-citrus and ocean mist. Pacifico is brewed with high-quality ingredients, including premium two-and-six-row barley, the finest variety of hops and special malts roasted through a unique process.
clear, blonde
"Clara" means clear, blonde, as opposed to "oscura" (dark). The Pacífico brewery was bought by Mexican brewing giant Grupo Modelo in 1954, which was later acquired by the Belgian-Brazilian Anheuser-Busch InBev company.
According to Jim Sabia, Crown Imports' chief marketing officer, 5.5 million cases of Pacifico are sold annually in the United States, over 40 percent of them in California. Crown Imports' goal, he said, is to increase sales to 10 million cases a year within 10 years.
It was founded in Mexico… by Germans.
The original brew was created by three Germans who settled in Mazatlán: Jorge Claussen, German Evers, and Emilio Phillipy. Not much else is known about the three amigos, but the beer was quickly adopted by the locals.
Pacifico is made with filtered water, malted barley, hops, corn and yeast. Its clean and hearty flavor makes Pacifico an exceptionally drinkable lager that s compatible with all types of food, especially seafood.
Pacifico is made with filtered water, malted barley, hops, corn and yeast. Its clean and hearty flavor makes Pacifico an exceptionally drinkable lager that s compatible with all types of food, especially seafood.
Cerveza Pacífico Clara, better known as Pacífico, is a Mexican pilsner-style beer. It was first brewed in 1900 when three Germans opened a brewery, the Cerveceria del Pacífico in Mazatlán.
port city of Mazatlán
Cerveza Pacífico Clara, better
Cerveza Pacifico is named so because the Pacifico brewery is located in the Pacific Ocean port city of Mazatlán, in the state of Sinaloa, México.
Bud Light, which held the top spot as the most-sold beer in 2022 and in the first four months of this year, has seen sales drop after a backlash from conservatives over a social media promotion with transgender influencer Dylan Mulvaney.
Corona
Globally, one of the best known Mexican beers is Corona, which is the flagship beer of Grupo Modelo. Corona is the best-selling beer produced by Mexico, and the best-selling non-domestic beer in both the U.S., U.K and Australia.
