What the FedEx TV commercial - Candidates is about.

The FedEx TV Spot, 'Candidates' is a commercial that highlights the importance of attention to detail and reliability. The ad features a hiring manager interviewing several candidates for a job at his company with the intention of finding the perfect fit. Each of the interviewees has impressive qualifications and experiences, but one candidate stands out for his extra attention to detail: he shipped his resume and references to the hiring manager using FedEx, and it arrived perfectly arranged and on time.

The hiring manager is impressed by the candidate's initiative and attention to detail. He goes on to highlight how FedEx's commitment to reliability and attention to detail make it the ideal shipping partner for his company. The commercial ends with the tagline, "Outstanding candidates deserve outstanding delivery," emphasizing the message that reliability is essential in both a career and a delivery service.

The ad is an excellent example of effective branding, as it highlights the core values of FedEx in an engaging and memorable way. The commercial plays on the idea that attention to detail in the job search is crucial and that FedEx is the ideal partner for individuals and companies that prioritize reliability and quality. The commercial is both informative and entertaining, making it an effective tool for promoting a powerful message about the importance of reliability, detail, and quality in the workplace.

FedEx TV commercial - Candidates produced for FedEx was first shown on television on September 9, 2012.