Chanel Chance is a line of fragrances for women from Chanel that was introduced in September 2002. It was created by Jacques Polge, who has created every Chanel fragrance launched since 1978, including Coco Mademoiselle, Allure, Bleu de Chanel and Chanel No. 5 Eau Premiere.

Discover. For Gabrielle Chanel, true chance is that which you create for yourself. A state of mind, a way of being. With its floral-fruity notes, CHANCE EAU TENDRE is an even tenderer interpretation of chance perfume.

So why exactly is this fragrance so famous? Chanel No. 5 was the world's first abstract fragrance, which incorporated more than 80 ingredients in a complex, multi-layered formulation process that uses aldehydes to heighten the scents and give an airy nature to the floral notes.

The main notes in this fragrance are pink pepper, jasmine, patchouli, and a gorgeous drydown of vanilla and musk.

Chanel's name for the new fragrance -- Chance -- is fitting. To capture the fancy of this fickle group of women of ages 18 to 29, Chanel is giving Chance the biggest marketing push in the company's history -- with an introductory budget estimated at more than $12 million.

Chance Chanel Eau Fraiche Eau De Toilette Spray, for Woman EDT 3.4 fl oz, 100 ml – Chance Eau Fraiche is a wonderful fragrance and particularly excels as a summertime wear. Chance Eau Fraiche features a top that is both aquatic and citrus, with lemon leading the way.

Chanel's name for the new fragrance -- Chance -- is fitting. To capture the fancy of this fickle group of women of ages 18 to 29, Chanel is giving Chance the biggest marketing push in the company's history -- with an introductory budget estimated at more than $12 million.

Since its inception in France in 1910, it has merged the images it projects to consumers with the personality of its famous founder, Gabrielle Chanel. Chanel is one of the most well-known brands in the entire world; its brand values independence, power, freedom and femininity.

Timeless in every way, the scent evokes the essence of femininity and embodies Gabrielle Chanel's initial request: “a woman's perfume, with a woman's scent.” Just owning a bottle makes you feel like you're part of an elite club. It's why we named it one of the best perfumes for women of all time.

Chanel's main consumer groups are positioned as middle and senior class people. Most of them have strong consumption ability. As for the top class, Chanel has private customization or limited edition.

Chanel Chance Eau Vive is feminine and fruity fragrance. It is sweet, so full of jasmine, vanilla and grapefruit peel's zest.

Demographic: Middle-age 18-50, annual income level of $100,000 or higher. Variables such as age and income level are important because they are easily indentifiable and linked to one another. Psychographic: Self-concept: see themselves as affluent individuals; Chanel is a fashion commodity that represents status.

Whether you are a start-up or an established business, simplicity can take you a long way. The Coco Chanel logo is a mix of simplicity, class, and minimalism, which has helped the fashion house establish its brand identity. Coco Chanel's philosophy of “less is more” can be seen in her designs and logo.

Chanel's most significant fashion innovation was its use of tweed. First produced in the 1920s, Coco Chanel's concept of a suit was to combine masculinity with femininity. She did so using tweed fabric, a fabric that is not generally considered luxurious.

What are the most popular perfume brands?

1. Gucci Perfume. Italian fashion house Gucci never fails when it comes to making a scene.
2. Chanel Perfume.
3. Givenchy Perfume.
4. Tom Ford Perfume.
5. Guerlain Perfume.
6. Christian Dior Perfume.
7. Jo Malone Perfume.
8. Hugo Boss Perfume.

As for Chanel, their main consumer groups are those middle and upper class people, because of their high consumption ability. Therefore, they divided consumers into middle lower class, middle upper class and upper class.