Shields cashed in on the success and sold the brand to Anheuser-Busch InBev (AB InBev) in 2016, for an undisclosed fee. Three years later, the drinks conglomerate enacted a complete rebrand and relaunched the beverage as Bon & Viv Spiked Seltzer.

The beverage company still produces Bon & Viv and Natty Light Hard Seltzer, but like Cacti, ABI is allowing them to take a back-burner role to other hard seltzer brands in the company's portfolio.

Also known as spiked seltzer, alcoholic seltzer, or hard sparkling water, hard seltzer is carbonated water combined with alcohol and fruit flavoring. Depending on the hard seltzer brand, these fruit flavors can come from real fruit juice or artificial flavoring.

4.5% alc/vol. Grapefruit/Mango/Cranberry: Purified Water, Cold-Fermented Corn Syrup, Natural Flavors, Sodium Citrate, Malted Rice.

Nick Shields David white came up with the idea for alcoholic water in 1996 when he came up with the idea for a project. The more modern renditions of Hard seltzers started with Nick Shields developing the 'Spiked Seltzer' branding style, in Westport, Connecticut, brewing the first commercial batches in November 2013.

The hard seltzer story began in 1993. That year, Coors Brewing Company launched Zima Clearmalt, a clear and lightly carbonated malt-based beverage that was marketed as an alternative to beer, primarily targeting women.

Travis Scott's spiked seltzer Cacti has been discontinued in the wake of last month's deadly Astroworld festival disaster. Anheuser-Busch announced on Friday that the drink line was being discontinued weeks after the tragedy in Houston saw 10 people killed in a crowd surge, including a 9-year-old boy.

SpikedSeltzer was acquired by Anheuser-Busch InBev on Oct 9, 2016 .

In the US the alcohol is usually made by fermenting cane sugar or malted barley. Hard seltzer products outside of the US have been found to use either neutral spirit, or fermentation of fruit. The alcohol by volume is around 5% and the calorie-content is relatively low.

It gets its name from the German Selterser wasser, which means water from natural mineral springs near the village of Selters. Seltzer became more of a generic term for fizzy water as its popularity spread around Europe and North America.

Hard seltzer is also a fermented, alcoholic beverage, but seltzers are made by fermenting cane sugar. They're not cocktails in a can; there's actually no liquor in them. They are their own type of alcoholic beverage. Hard seltzers are almost always around 4% to 5% alcohol by volume.

This process means hard seltzer somewhat surprisingly falls into the beer category as a “flavored malt beverage,” rather than into a pre-mix category. However, hard seltzer is made from fermenting cane sugar or sugar with water, whereas beer uses malted grains as the primary source of sugar.

Seltzer: Seltzer is artificially carbonated, plain water made by dissolving carbon dioxide. This process raises the pH balance. Club Soda: Like seltzer, club soda is an artificially carbonated water made by dissolving carbon dioxide.

David white came up with the idea for alcoholic water in 1996 when he came up with the idea for a project. The more modern renditions of Hard seltzers started with Nick Shields developing the 'Spiked Seltzer' branding style, in Westport, Connecticut, brewing the first commercial batches in November 2013.

The name seltzer comes from the German town of Selters which was famous for its naturally effervescent mineral springs. Plain seltzer is also often confused with sparkling mineral water, which is made of natural spring water that contains minerals like calcium, magnesium, and sodium as well.

PERCEIVED AS HEALTHIER Hard seltzer typically contains around 5% alcohol content by volume and is lower in calories than most comparable alcoholic drinks. It's also gluten free and low in sugar, giving off a healthier impression to consumers.