Mossy Oak is brand of an outdoor clothing and equipment overseen by Haas Outdoors, Inc. founded by Toxey Haas in 1986 in West Point, Mississippi.

This company studied the behavioral patterns of wildlife, and the research that this company performed allowed him to gain insights into how to create even more effective fabrics. Mossy Oak also created a company called Nativ Nurseries, and this company is also based out of West Point, Mississippi.

Since 1986, when Toxey Haas had the vision to take a handful of Mississippi dirt, sticks, and leaves and transform it into a brand new type of camouflage, the Mossy Oak brand and family of companies has become a symbol of consumers' obsession with getting closer to nature and living their best life outdoors.

The Mossy Oak brand, specializing in camouflage clothing and accessories, has a three-color logo with the silhouette of an oak covered with moss (thus, the logo complements the name). An oak leaf is the symbol of the Oak Ridge National Laboratory.

We're America's #1 camo brand Since 1986, we've created dozens of unique, industry-leading hunting patterns that closely resemble the natural environment and blend you into your surroundings better than any camouflage in history.

Original Bottomland is the pattern that launched Mossy Oak more than 35 years ago. Driven by a desire to get closer to turkeys in Mississippi and Alabama, Toxey Haas turned a fistful of dirt, sticks and leaves into the most natural looking camouflage the hunting world had seen.

Toxey HaasMossy Oak / Founder In 1986, Toxey Haas founded Mossy Oak Brand Camouflage and its parent company Haas Outdoors, Inc.

In its 30 odd years of existence, Mossy Oak has become one of the most respected names in the hunting and outdoor business, and for good reason. The company's patterns have helped revolutionize hunting-specific camouflage as a whole, and recognized by hunters and huntresses throughout the world.

1986 The first Mossy Oak garments were sold by telephone and mail order in 1986. The founder's parents helped with logistics and fulfillment from their own home, a location that also pulled duty as the company's warehouse. Toxey's first desk was an old window air conditioner on the floor with a piece of plywood on top.

Original Bottomland Original Bottomland is the pattern that launched Mossy Oak more than 35 years ago. Driven by a desire to get closer to turkeys in Mississippi and Alabama, Toxey Haas turned a fistful of dirt, sticks and leaves into the most natural looking camouflage the hunting world had seen.

With 30 years of camouflage development under our belt, we know what it takes to keep you concealed. And Mossy Oak is the official camo pattern of Ducks Unlimited and the National Wild Turkey Federation – two leading conservation organizations.

The well was situated on an area once covered by the ancient Tottenham Wood, part of the great Forest of Middlesex. This particular well was said to have curative powers following the alleged cure of a Scottish King, Malcom the Maiden (Malcolm IV) from an unknown disease after he drank the waters.

Mossy Oak® Mountain Country® features 100% true-to-nature, three-dimensional elements of natural Rocky Mountain alpines, conifers, sagebrush and rock. Made to match the high-country environment like your determination matches the challenge of hunting big game in the mountains.

OAK + FORT is a fashion brand that provides accessible luxury for women and men who seek everyday essentials reimagined with a modern minimalist approach. Since launching its first boutique in 2010, OAK + FORT has grown rapidly, largely supported by grassroots marketing and word of mouth.

Most valuable French brands worldwide in 2022, by brand value (in billion euros)

THOUGHTFUL DESIGN FOR A MODERN LIFESTYLE. Fueled by the purpose to enhance and explore our own personal style - we authentically embody a place where individuality and uniqueness are celebrated. An ever-evolving point of view, joy in self-expression, and quality are central to our contemporary philosophy.