The "Jumpman" logo is owned by Nike to promote the Air Jordan brand of basketball sneakers and other sportswear. It is a silhouette of former NBA player and current Charlotte Hornets minority owner Michael Jordan.

The logo itself is a silhouette of Jordan himself in the middle of an airborne dunk. It was designed to embody Jordan's greatness and how he was able to make seemingly impossible plays look routine. The logo quickly became popular and was featured on many of Nike's apparel and advertising campaigns.

Air Jordan is the brand. Jumpman is the mascot of the brand, like the nike swoosh.

Jordan Jumpmans are a diversion of the Jordan Brand. These Jumpman Styles are too often referred to as "fake Jordans". This is not true.

In 1984, the Air Jordan was the first collaboration between Nike and rising star, Michael Jordan. Through multiple products innovations, expansions, and continued collaborations, the Jordan team has turned the Jumpman silhouette into a sneaker icon worthy of Michael Jordan.

It represents the zeal, dream, and achievements of Michael Jordan. In truth, the logo depicts an abstract image of the athlete in a unique jump. With legs spread apart and the ball in the left hand in flight, the emblem captures Jordan in a position of dunking the ball in the basketball ring.

At the time, Nike was a small company, and Michael Jordan was a young player on the rise. Nike had just signed Jordan to an endorsement deal, and Moore was tasked with creating a logo that would capture Jordan's incredible athleticism and iconic style.

Air Jordan is a line of basketball shoes produced by Nike, Inc. Related apparel and accessories are marketed under Jordan Brand. The silhouette of Michael Jordan served as inspiration to create the "Jumpman" logo.

The first Jordan logo, known as the Air Jordan Wings logo, was designed by Peter Moore and could be seen on the Air Jordan 1 and Air Jordan 2 models of the sneakers. The third model of the sneakers was created by Tinker Hatfield, who refined the iconic Jumpman and changed the disposition of the shoe.

Nike released more commercials centered on his sneakers: Filmmaker Spike Lee collaborated with the Bulls star in a 1988 television ad saying, “It's gotta be the shoes.” Years later, Nike signed Jordan to a contract; he is currently entitled to 5% royalties on each Jordan Brand shoe sale.

• National bird. Jordan's national bird – Sinai rosefinch. The official national bird of Jordan is the Sinai rosefinch (Arabic: الطائر الوردي).
• National flower. Jordan's national flower – black iris.
• National animal. Arabian oryx.
• National dish. Mansaf.

JORDAN OFFICE Employees in design, merchandising, product development, marketing, communications, sports marketing, and sales bring creativity, innovation and audacious design to footwear and apparel, all with one mission in mind: shape the future of basketball culture on and off the court with the next generation.

5 fascinating facts about the Jumpman logo that make it unique and endearing

• The Jumpman pose was created by Michael Jordan for the LIFE Magazine photoshoot (Image via Ireland Apollo)
• The "Jumpman" insignia made its first appearance upon the Air Jordan 3 sneaker model (Image via Sportskeeda)

In the real Air Jordan sneaker model, the Jumpman logo is high-quality and present in an embroidered pattern, whereas in the fake Air Jordan sneaker model, the logo is vinyl or poor embroidery. The "Jumpman" logo is usually present upon the tongue of the sneakers.

Air Jordan is a line of basketball shoes produced by Nike, Inc. Related apparel and accessories are marketed under Jordan Brand. The silhouette of Michael Jordan served as inspiration to create the "Jumpman" logo.

"Jordans" may refer to any brand or model of basketball shoes, including those from brands other than Nike. Nike's Air Jordans" specifically refers to the line of basketball sneakers produced by Nike in collaboration with Michael Jordan, the legendary basketball player.