FROM CREATING TO THE MAKING Explore a core collection of menswear classics with clean cuts, current designs & quality fabrics – the ideal wardrobe foundation, made to last. H&M ESSENTIALS is a continuous selection available in stores and at hm.com.

H & M Hennes & Mauritz AB, also known as H&M Group, is a multinational clothing company based in Sweden that focuses on fast-fashion clothing. As of 23 June 2022, H&M Group operated in 75 geographical markets with 4,801 stores under the various company brands, with 107,375 full-time equivalent positions.

With collections for women, men, teenagers, children and babies, the H&M product range also includes sportswear, underwear, cosmetics, accessories and shoes. H&M aims to be always up-to-date, mod- ern and relevant.

Price Point: H&M is known for its competitive pricing, and lower prices often mean that clothing may be produced using cost-effective materials and manufacturing processes. This can affect the overall quality and durability of the garments.

Essential Clothing means the minimum basic clothing that is absolutely necessary and indispensable due to the delay of luggage under the circumstances.

Environmental impact It uses renewable energy for part of its supply chain and has a policy approved by CanopyStyle to prevent deforestation of ancient and endangered forests. H&M also uses some lower-impact materials like organic cotton and recycled polyester in some products.

Sales promotions and discounts: H&M offers seasonal sales, discounts, and promotions to attract customers and encourage purchases. These promotions help the company clear out inventory and create a sense of urgency among customers to take advantage of limited-time offers.

H&M always comes up with new products that increase the customer's desire for clothing, that too at an affordable cost. Their only notion is fashion and quality at the best price. They have everything that a person may look for, from normal wear to business suits, sports wear to lingerie sets all at a reasonable price.

We do business with over 605 commercial product suppliers who manufacture products for our brands in over 1183 tier 1 factories in Europe, Asia and Africa. China and Bangladesh are the largest production markets for clothing. The European Union is the largest production market for our beauty assortment.

The group has committed to using 30% recycled materials in its commercial goods by 2035 - by 2022, it was at 23%. However, most of H&M's products are still made from conventional materials, such as non-organic cotton and synthetic fabrics, which significantly impact the environment.

The store offers quality and trendy clothing at affordable price, we can say designer clothes at department store prices. Their overall delivery time is very low, it takes only 12 weeks for their products to come from the design stage to the retailer phase. Guest designers coming in for different lines in the store.

H&M's Fabrics and Materials According to the company, products are made from at least 50% sustainably-sourced materials, such as organic cotton and recycled polyester. The group has committed to using 30% recycled materials in its commercial goods by 2035 - by 2022, it was at 23%.

The unique design philosophy of ESSENTIALS has become its trademark, and it is what separates the brand from its competitors. Jerry Lorenzo, the founder of ESSENTIALS, envisioned a line that emphasizes high-quality, timeless pieces that cut across changing fashion trends.

Essentials is not a luxury brand. It is the sister brand of Fear of God, which is a luxury brand, and is designed by the same founder, Jerry Lorenzo.

We were included in the Dow Jones World Sustainability Index for the 11th year running in 2022, scoring 61/100.

Since H&M focuses on cost leadership/differentiation strategy, H&M has to keep the production costs low in order to achieve profitability. To lower production costs, companies usually have to place orders with large quantity of items in order to get the best prices.