The bubbly refreshment of seltzer meets the taste of sweet lemonade! Featuring four bold flavors to choose from like: Strawberry Lemonade, two fruity flavors destined to meet and take over your summer drinking plans. Black Cherry Lemonade, a juicy combination of flavors waiting to meet your fridge.

Made with sparkling water, real cane sugar, natural fruit flavour and a 5-step filtration process to deliver the best possible taste. Light, crisp, and fruity, with only 80 calories and 1 gram of sugar per 355ml can.

Water, Cold Fermented Cane Sugar, Natural Flavors, Cane Sugar, Citric Acid, Sodium Citrate, Malted Rice.

Bud Light Seltzer is an easy drinking hard seltzer with a hint of delicious fruit flavor. This variety pack includes Mango, Black Cherry, Tangerine and Watermelon flavored hard seltzers.

“That's why our new campaign makes it crystal clear - Bud Light Seltzer is '100% Hard Seltzer, 0% Beer.

L.B.Z.: Who is the marketing demographic? A.G.: Bud Light Seltzer Lemonade is for any consumer 21 and older who is looking for bold flavor options from their seltzer. We also see this as a way to continue to attract new drinkers to the Bud Light family of products.

“We launched Bud Light Seltzer with the Bud Light name in 2020 because it came with immediate benefits in terms of recognizability and distribution,” he said. “Understandably, it comes with some confusion that we need to make sure we hit directly on to make sure people are very clear whats in our product.”

Both beer and hard seltzer are brewed and fermented from a sugar source that when paired with yeast creates alcohol. This process means hard seltzer somewhat surprisingly falls into the beer category as a “flavored malt beverage,” rather than into a pre-mix category.

Note: Although Baldwinsville is the actual home of Bud Light Seltzer, the TV commercials are set in the real town of Seltzer, Pa.

Both beer and hard seltzer are brewed and fermented from a sugar source that when paired with yeast creates alcohol. This process means hard seltzer somewhat surprisingly falls into the beer category as a “flavored malt beverage”, rather than into a pre-mix category.

White Claw remains the top-selling brand, Truly is in second and Bud Light Seltzer is in third place, according to data from IRI, a Chicago-based market research firm. Sales of Bud Light Seltzer have fallen about 24% last year, the firm said, which is worse than the seltzer category on average, which fell nearly 15%.

At the most basic level, hard seltzer is flavored carbonated water mixed with alcohol. The type of alcohol varies depending on the brand. Some popular alcoholic bases include: Fermented cane sugar, which ferments sugar to form alcohol.

Breaking down the most relevant brand KPIs for Bud Light by generations shows there's a most significant difference in brand popularity. While among Baby Boomer beer drinkers Bud Light has a brand popularity score close to 25 percent, it's more than double with 51 percent among Gen Z consumers.

White Male Millennials and Gen X'ers tend to be the number one consumer of beers. Not a shocker, I know, but still interesting sets of data to take into account when marketing your beer. With that said, craft beers are still continuing to grow and pick up other demographics as well.

PERCEIVED AS HEALTHIER Hard seltzer typically contains around 5% alcohol content by volume and is lower in calories than most comparable alcoholic drinks. It's also gluten free and low in sugar, giving off a healthier impression to consumers.

It gets its name from the German Selterser wasser, which means water from natural mineral springs near the village of Selters. Seltzer became more of a generic term for fizzy water as its popularity spread around Europe and North America.