Target's latest owned brand is a new line of Women's swimwear called Kona Sol.

Target's New Swimwear Assortment Is Available Now, Featuring New Owned Swim Brand Kona Sol. The newest owned brand that's making waves at Target?

A one-piece swimsuit most commonly refers to swimwear worn primarily by women and girls when swimming in the sea or in a swimming pool, playing water polo, or for any activity in the sun, such as sun bathing.

UPF (or Ultraviolet Protection Factor) swimwear is swimwear that offers protection from the sun's UVA and UVB rays. The UPF rating lets you know how much UV radiation you will be exposed to while outside.

10 Affordable Swimwear Brands The Kardashians Are Actually Obsessed With

• 1 / 11. Aexae Swim: Kim. Bikini top, $70, and bottoms, $70, at Aexae.
• 2 / 11. Lioness: Kendall.
• 3 / 11. Lioness: Kendall.
• 4 / 11. Minimale Animale: Kylie.
• 5 / 11. White Fox: Khloé
• 6 / 11. Acacia: Kim.
• 7 / 11. Myra Swim: Kourtney.
• 8 / 11. Basic Swim: Kendall.

Runs small! I usually wear M in Kona Sol bathing suits, but I could not get this pass my thighs! This was way too tight! I also tried the L and it was loose and not a flattering look. The bra padding seems to be alot smaller compared to other ones.

A one-piece can be sexier than the bikini A high cut on the leg or a deep V-neck top can call attention to exactly where you want it. Plus, the extra fabric provides more of an opportunity to highlight a sexy pattern while hiding more imperfections than a bikini could.

If it is a one piece, you don't need to wear a bra or panties.

A swimming costume is a term more commonly used in the UK and refers to a one-piece swimsuit that covers the torso and groin area. It is often used by women, but can also be worn by men. A swimsuit is a generic term that can refer to any type of clothing designed for swimming.

“Suits that feature ruching or ruffles around the midsection are also design elements to be on the lookout for as they can help disguise any midsection insecurities and create a more flattering silhouette,” Raymond says. Ahead, the best tummy-control swimsuits that we've handpicked, worn, and loved.

Skims is an American shapewear and clothing brand co-founded by Kim Kardashian, Emma Grede and Jens Grede. Skims has a focus on body positivity and inclusivity across the brand and practice inclusive sizing. The company was valued at over $4 billion in July 2023.

Skims founder Kim Kardashian stars in the latest campaign shot by the Spring Breakers director, who has previously worked with Dior and Gucci.