Colombia is a balanced single-origin medium roast with subtle notes of toasted walnut and herbs.

Starbucks VIA™ Ready Brew is made by adding hot (or cold) water to a cup, which brews the coffee in an instant.

Made with the same 100% arabica beans, Starbucks® instant coffees offer the Starbucks® coffee you love - available to enjoy in an instant.

Our Three Main Roasts Starbucks® Blonde Roast coffee beans have a shorter roast time, allowing for an easy-drinking cup of more mellow flavors. Medium-roasted coffee beans are smooth and balanced, with rich, approachable flavors. Dark-roasted coffees have a fuller body with robust, bold taste.

Although there are many types of coffee, Colombian coffee has earned a worldwide reputation for being the best. The combination of perfect soil, weather, hand-picked beans, and the ideal coffee variety gives a unique flavor that is hard to compete with.

Colombian coffee is known for its superior taste and aroma. Columbia has a rich history of coffee farming, perfect growing conditions, and unique varieties of beans. Its coffee usually boasts sweet notes such as chocolate, toffee, nuts and citrus fruits, and the mild acidity makes it smooth on the palate.

What that likely means is that the yield in the Starbucks process is much lower (the extraction level is lower). That is by far a more expensive way to go but one that preserves more of the flavor. It may also explain why Starbucks is charging around $1 per packet of the stuff.

If you're using a 6-oz cup, scoop 1½ tsp of Starbucks® Premium Instant Coffee into your favorite mug. If you're using an 8-oz cup, simply bump up the amount of coffee to 2 tsp. ADD WATER. STIR IT UP.

As a cold coffee, medium roast makes a balanced and sweet cold brew. It can also be brewed (hot) double strength and poured over ice to retain balanced acidity and fruity notes. Brewed hot, we believe our medium roast is most delicious brewed as a pour over, chemex or even espresso style.

Medium Roast coffees are brown and have a little thicker body than a Light Roast. Unlike Light, Medium starts to take on a bit of the taste from the roasting process, losing some of the bright floral flavors that are typical of a Light Roast.

While the exact flavors change based on where the beans grow, in general, Colombian coffee beans boast tasting notes of chocolate, nuts, herbs, fruit, and a citrusy acidity. They produce a mild and well-balanced cup of coffee with a medium, silky body, tropical notes, and fruity, spicy aroma.

Colombian coffee has a medium roast or a dark roast that is used to make rich espresso blends. Take note that coffee roast isn't related to the growth of coffee. Colombia is famous for its coffee beans which can be roasted to light or medium roast degrees.

It is so successful because it was able to provide an experience that changed how much of the world thought about coffee shops and how many of us drink coffee outside of our homes. Starbucks created a third place between home and work where people can relax, enjoy a cup of coffee and experience the inviting ambience.

Starbucks prioritized consistency over quality. To keep flavors as consistent as possible between states and countries, they had to roast the beans fairly dark in a way that would destroy some of the nuances but create a more uniform flavor.

In the typical process of instant coffee production, ground and roast coffee are treated with hot water and high pressure for extraction of the water-soluble material. The soluble material is then cooled, sometimes centrifuged, concentrated through heating and then dried through spray vaporizing, or freeze drying.

And his rose coffee longer and longer becomes a bit more smoky. Until you get up to that kind of darkest roast for us which is french roast. Next it's time for a taste. Test what makes starbucks.